Ad FORMAT

Lead Gen Forms

Capture customer intent the moment they conduct research on Quora.

LEAD GEN FORM SPECS

Capture leads without leaving Quora

Target key audiences in the Ads Manager, influence with your creative, and collect leads by pairing Lead Gen Forms with any Quora ad.

How lead gen forms work

Benefits of lead gen forms

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Capture high-quality leads at scale

With Quora’s Lead Gen Forms, you can easily create compelling lead capture forms that seamlessly integrate with your ads, allowing you to collect valuable information from potential customers without disrupting their browsing experience.

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Prove ROI of your lead generation campaigns

Quora Lead Gen Forms provide detailed analytics and reporting, allowing you to track key metrics such as cost per lead, form fill rates, and conversion rates.

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Access and manage leads with ease

With Quora Lead Gen Forms, you can easily access and manage your leads directly within the platform. Quora integrates with Zapier, enabling you to seamlessly transfer your leads and streamline your lead management process.

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Customize and optimize your lead generation forms

Quora Lead Gen Forms offer a high degree of customization, empowering you to create lead capture forms that align with your brand and effectively engage your target audience.

By leveraging the benefits of Quora Lead Gen Forms, you can supercharge your lead generation strategy, capture high-quality leads at scale, prove the ROI of your campaigns, and efficiently manage your leads – all while providing a seamless experience for your target audience. Unlock the power of lead generation forms and take your customer acquisition efforts to the next level with Quora.

Download the Quora Ads Success Checklist

Lead Gen Success Story

University of Chicago

Quora’s Lead Gen Forms generated 5x more information requests for the University of Chicago at CPLs 63% lower than Facebook.

Best practices and optimization tips for lead generation forms

Looking to capture more high-quality leads with your lead gen forms? Follow these proven best practices and optimization tips to create lead capture forms that convert.

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Craft compelling headlines and copy

Your lead form’s headline and description copy should clearly communicate the value of your offer. Use strong action verbs and highlight the key benefits the user will receive by submitting the form. Keep the copy concise and to-the-point.

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Keep forms short and focused

The more fields in your lead generation form, the less likely users are to complete it. Only include the most essential fields needed to qualify leads. If your form has more than 5-7 fields, consider breaking it up into a multi-step form to reduce friction.

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Optimize for mobile

With the majority of web traffic coming from mobile devices, it’s crucial that your lead capture forms are mobile-responsive. Ensure that your form loads quickly, has large touch targets, and is easy to complete on smaller screens.

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Use compelling and contrastive CTA buttons

Your form’s call-to-action button should stand out and make it crystal clear what action the user is taking. Use contrasting colors and persuasive microcopy like “Get My Free Guide” or “Reserve My Spot” rather than generic phrases like “Submit.”

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Leverage social proof

Incorporate customer testimonials, trust badges, or industry awards near your lead gen form to build trust and credibility. Social proof helps alleviate any hesitation or skepticism the user may have about providing their information.

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Offer incentives

Give users a compelling reason to complete your lead form by offering a valuable incentive like an eBook, whitepaper, or discount code. The more enticing and relevant the offer, the higher your conversion rates will be.

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A/B test different form variations

To optimize your lead generation forms over time, run A/B tests to see which versions perform best. Test different headlines, CTA copy, form lengths, field types, and page placements to incrementally boost conversions.

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Integrate with your CRM or marketing automation platform

To streamline lead nurturing and follow-up, integrate your lead form with your CRM or marketing automation tool. This will enable you to automatically route leads to the right salesperson or add them to relevant email campaigns.

By leveraging the benefits of Quora Lead Gen Forms, you can supercharge your lead generation strategy, capture high-quality leads at scale, prove the ROI of your campaigns, and efficiently manage your leads – all while providing a seamless experience for your target audience. Unlock the power of lead generation forms and take your customer acquisition efforts to the next level with Quora.

Best practices and optimization tips for lead generation forms

To make the most of your lead generation forms, it’s essential to connect them with the other tools in your marketing and sales stack. Quora Lead Gen Forms integrate seamlessly with popular CRMs, marketing automation platforms, and more, enabling you to automatically route leads and trigger follow-up tasks.

Zapier integration

One of the most powerful integrations available is with Zapier. The Quora-Zapier integration allows you to connect your lead capture forms with 5,000+ apps, including top CRMs like Salesforce, HubSpot, and Pipedrive, email marketing tools like Mailchimp and Constant Contact, and project management platforms like Asana and Trello.

With this integration, you can automatically add new leads from your Quora lead gen forms to your CRM, create new deals or opportunities, add leads to email lists, notify sales reps, and much more.  To learn more about setting up the Quora-Zapier integration, check out our Zapier Integration Guide.

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Image generated using DALL-E-3 on Poe, Quora’s AI chat app.

Frequently asked questions about Quora lead gen forms

What is a lead generation form?

A lead generation form, also known as a lead capture form or lead form, is a web form designed to collect contact information and other relevant details from potential customers. Lead gen forms are a key tool for businesses looking to grow their customer base and nurture prospects through the sales funnel.

What are the different types of Quora Ads?

Quora’s current ad offerings include Promoted AnswersText AdsImage AdsVideo AdsLead Generation Forms, and App Installs. Of these ad formats, Promoted Answers are exclusive to Quora and cannot be found anywhere else. They pair the longform nature of Quora’s knowledge-rich answers with its powerful ad targeting suite.

What are the benefits of using Quora lead gen forms?

Quora lead gen forms offer several key benefits, including:

  • Capturing high-quality leads from Quora’s engaged audience
  • Proving the ROI of your lead generation campaigns with detailed reporting
  • Easily accessing and managing your leads within the Quora Ads Manager
  • Integrating with your existing CRM or marketing automation tools

How can I optimize my Quora lead forms for conversions?

To get the most out of your lead capture forms, follow these best practices:

  • Keep forms short and focused, only including essential fields
  • Use compelling headline and description copy to communicate value
  • Offer a relevant and valuable incentive in exchange for contact info
  • A/B test different form variations to optimize performance over time

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