Ad Format
App Installs
Drive users directly to your App Store or Google Play listing page from Quora.
Drive downloads directly on Quora.
Quora’s App Install ads offer Android/iOS targeting and link directly to the App Store or Google Play Store with an install-specific call to action.
App Installs can be appended to Image Ads, Text Ads, Video Ads, and Promoted Answers, appearing on both desktop and mobile devices.
App install ad best practices
Creating effective app install ads is essential for driving downloads and growing your user base. Here are some best practices to keep in mind when crafting your campaigns:
Choose the right ad formats
There are several app install ad formats to choose from, including image ads, video ads, and Promoted Answers. Consider which formats align best with your app, audience, and goals. For example, video ads can be great for showcasing gameplay or app features, while Promoted Answers can blend seamlessly into Quora’s content feed.
Optimize your ad creatives
Your ad creatives are the first thing users will see, so make them eye-catching and memorable. Use high-quality visuals that clearly convey your app’s value proposition. Keep text concise and focused on key benefits.
Target the right audience
Effective targeting is crucial for reaching high-quality users likely to install and engage with your app. Leverage the targeting options available such as demographics, interests, behaviors, and lookalike audiences. Continuously refine your targeting based on performance data to hone in on your most valuable users.
Try auto-bidding
You may want to consider auto-bidding to optimize your ad spend by automatically adjusting bids in real-time based on performance data, maximizing installs while staying within budget. Don’t be afraid to start with a higher bid to gain initial traction, then optimize down over time.
Leverage deep linking
Deep linking allows you to send users directly to specific pages or features within your app after they install. This can help create a more seamless onboarding experience and drive key actions. Implement deep linking in your install ads when possible to boost engagement and retention.
Set up robust tracking
Tracking is essential for measuring the success of your app install ad campaigns. Implement platform-specific SDKs or work with mobile measurement partners to ensure you’re accurately tracking installs, in-app events, and other key metrics. Use this data to continually optimize your targeting, bids, and creatives.
Test and iterate
Regularly A/B test different elements of your app install ads – visuals, copy, calls-to-action, etc. – to see what performs best. Don’t be afraid to experiment with new ad formats, platforms, and strategies. Continuous testing and iteration will help you maximize the impact of your install campaigns over time.
Download the Ad Format
Best Practices Guide
Setting up app install tracking
Properly setting up app install tracking is crucial for accurately measuring the performance of your app install ad campaigns on Quora. To get started, you’ll need to integrate the Quora Pixel, a tracking code that allows Quora to attribute installs and post-install events back to your ads.
Follow the step-by-step instructions in the Quora Ads Help Center guide to implement the pixel and ensure you’re capturing all the necessary data points. Once your tracking is set up, you’ll be able to view key metrics like installs, cost-per-install, and in-app events directly in your Quora Ads Manager, empowering you to optimize your campaigns for maximum ROI.
Capture demand at the source
App install ads success story
Discover how brands leverage App Install ads to drive app downloads and subscriptions.
Blinkist placed App Install ads in highly relevant discussions specifically on mobile devices, resulting in thousands of new trial signups every month.
Frequently asked questions about app install ads
What are app install ads?
App install ads are ad formats specifically designed to drive downloads and installs of mobile apps. They typically appear on social media platforms, search engines, and other mobile apps, and link directly to an app’s listing in the App Store or Google Play Store.
What are the different types of app install ad formats?
Common app install ad formats include banner ads, interstitial ads, video ads, and native ads. The choice of format depends on the advertising platform and the advertiser’s goals and preferences.
What are some best practices for creating effective app install ad creatives?
Best practices for app install ad creatives include using eye-catching visuals, clearly communicating your app’s value proposition, including a strong call-to-action, and ensuring your ads are mobile-optimized. It’s also important to regularly A/B test different creative elements to see what resonates best with your target audience.
What is deep linking and how can it benefit my app install ads?
Deep linking is a technique that allows you to send users directly to specific pages or features within your app after they install, rather than just the generic app home page. Implementing deep linking in your install ads can help create a more seamless onboarding experience and drive key actions, leading to higher engagement and retention rates.
How do I track the performance of my app install ad campaigns?
To track app install ad performance, you’ll need to implement platform-specific tracking tools, such as the Facebook SDK or Quora Pixel, or work with a mobile measurement partner. These tools allow you to attribute installs and post-install events back to specific ad campaigns and optimize accordingly.
How can I optimize my app install ad targeting?
To optimize your app install ad targeting, take advantage of the targeting options available on your chosen ad platform, such as demographics, interests, behaviors, and lookalike audiences. Continuously monitor your campaign performance data and adjust your targeting criteria based on what’s driving the most high-quality installs and in-app engagement.
Ready to get started?
