Success Story

Blinkist

Driving downloads & subscriptions with Quora Ads

High conversion rate

from trials to subscribers



Quora Internal Data

Quality leads

versus other platforms

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Quora Internal Data

About Blinkist

We are the quick-hit nonfiction learning app that's made in Berlin! Blinkist offers the best selection of nonfiction knowledge, all in an app that makes it easy to fit learning into your life. Through audio and text explainers called Blinks, original podcasts, and author-driven content, Blinkist is on a mission to help people turn ordinary moments into extraordinary learning opportunities—anytime, anywhere. We believe in innovation, collaboration, and diversity.

Solutions

Advertisers Topic Targeting Interest Targeting Conversions

Industry

Location

EMEA Germany

Their Goal

App downloads & subscriptions

Blinkist provides key insights from thousands of non-fiction books in an easily digestible format – covering topics from personal development to science to business strategy. Blinkist’s primary goal on Quora is to increase app installs and conversions to paid subscriptions.



The conversion rate from trial to subscriber is a really good indicator of the quality of leads versus other platforms.

Holger Seim

Chief Executive Officer

Blinkist

Their Solution

Strategic mobile targeting

Quora’s audience of more than 300 million visitors per month overlaps well with the type of people who use Blinkist: engaged, curious adults who are looking to learn. With Quora's granular targeting, Blinkist can reach these engaged users. The Blinkist team places ads in highly relevant discussions about reading and books. Quora’s platform targeting also allows Blinkist to display ads specifically on mobile devices to drive app downloads.

Click on the image to enlarge

Their Creative

Driving app installs

Quora’s App Install ads offer Android/iOS targeting and link directly to the App Store or Google Play Store with an install-specific call to action.

Their Results

Signups in the thousands

Since launching ads on Quora, Blinkist has added thousands of new trial signups every month. Blinkist CEO Holger Seim shares, “The conversion rate from trial to subscriber is a really good indicator of the quality of leads versus other platforms. Our subscriber conversion rates on Quora are really good. People who install our app through a Quora ad go on to be subscribers at comparably high rates."



Our subscriber conversion rates on Quora are really good. People who install our app through a Quora ad go on to be subscribers at comparably high rates.