Success Story

CounselingNearMe

Connecting people find counseling services through awareness marketing on Quora
66%
lower CAC

Quora Internal Data

14x
less expensive CPCs

Quora Internal Data

About CounselingNearMe
CounselingNearMe helps people find counseling services through their trusted digital network of top-rated counselors.

Solutions

Industry

Location

Their Goal

Acquire new customers

CounselingNearMe is an online subscription service whose mission is to match those seeking professional counseling to high-quality mental health experts anytime, anywhere. To acquire valuable customers, CounselingNearMe turned to InfluenceLogic, a marketing agency that focuses on leveraging influencer networks and display advertising to help businesses reach their goals. InfluenceLogic selected Quora as channel to capture leads due to the large volume of conversations that were happening on the platform surrounding mental health.
On most social channels, if you're advertising a virtual care or ‘telehealth’ solution, you have to pay approximately $12 per click. On Quora, our average cost per click is $0.85.
Joel Robinson

Joel Robinson

Chief Executive Officer

InfluenceLogic

Their Solution

A golden combination

The InfluenceLogic team used Interest Targeting to reach users who engaged with topics related to specific healthcare services, medication, therapy, or procedures. With Question Targeting, CounselingNearMe’s ads appeared alongside specific question pages where Quora users were actively searching for professional help. This approach acquired new customers for 1/3 of what they pay on other platforms.
Click on the image to enlarge

Their Creative

Targeting the right audience

InfluenceLogic used Question Targeting with questions that attracted high-intent readers and tailored their ad copy to compliment the page's content. This was their ideal bottom-of-funnel strategy.

Their Advice

Tailor & scale

To scale their efforts, Interest Targeting was introduced and built top-of-mind awareness with large, well-educated, and high-intent audiences as they browse Quora.

Their Results

Leads for a fraction of the cost

Quora is InfluenceLogic's lowest-cost user acquisition channel, delivering high-quality leads at a fraction of the cost of other paid platforms. InfluenceLogic’s Joel Robinson shared that "on most social channels, if you're advertising a virtual care or ‘telehealth’ solution, you have to pay approximately $12 per click. On Quora, the average cost per click is $0.85."
Quora users are active participants in conversations about very specific healthcare topics. Being able to find those conversations and promote virtual care services alongside them allows our clients to thoughtfully participate in relevant online discussions and help more customers. For that reason, Quora has become one of our most effective user acquisition channels.
Joel Robinson

Joel Robinson

Chief Executive Officer

InfluenceLogic
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