Tutort Academy

Tutort Academy’s main goal was to drive high-quality traffic to its website. They identified Quora as a high-intent audience platform that users often rely on when researching new products.

To ensure maximum reach and audience engagement, Tutort Academy undertook A/B testing to optimize its targeting by exploring different countries for its campaign. While they primarily leveraged Promoted Answers to highlight the course details and the benefits of upskilling, they added Text and Image Ads to the mix which really helped them get the desired results. Their strategy for reaching the right people was integral to their success. Their targeted approach allowed them to identify the audience most likely to be interested in their courses. A winning combination of contextual targeting options like Question, Interest, and Keyword Targeting along with Audience Targeting enabled them to tap into highly motivated searchers looking for just the kind of courses they are offering.

Quora will be the best place for you if are looking for a high-intent and qualified audience. Finding success on Quora is all about A/B testing and understanding what works for your brand. Another important aspect is establishing thought leadership on the platform since Quora’s audience is brand loyal.

Tutort Academy's Quora campaign exceeded expectations with a lot of valuable engagement, garnering 15.4 million impressions on their Promoted Answers campaign and 3.2k+ upvotes converting to website visits. Their campaigns have seen an average CTR of 5.9% which is 68% higher than the EdTech industry benchmark on Quora. Some of their answers saw CTRs as high as 11%. With constant optimization support from the Quora team, they were able to reduce the CPC by 50% in the last 3 months of their topic-targeting campaign. The website traffic from the Quora campaign led to high-quality leads. Speaking about the lead quality they said, "We have got maximum brand awareness and conversions from Quora Ads. We see at least 50% better performance through Quora Ads when compared to other platforms." (Metrics reflect Quora Ads performance improvements from Jan 2022 to Feb 2023.)