Driving curiosity and consideration with Promoted Answers
Quora Internal Data
Quora Internal Data
Nerdish is a self-education app for adults who aim to know more about the world. Read brief and inspiring topics on everything to be more knowledgeable. Learn something new every week. Nerdish is a new way of life-long learning and self-development.
Encouraging a new way of learning
Nerdish is a self-education app that encourages a new way of learning and self-development for those who want to learn something new every day. The editorial team at Nerdish provides users with a wide range of topics to read on arts, history, science, tech, and more, to support them on their journey to learn and grow. Nerdish sought to increase brand awareness and position itself as an easy and enjoyable way for people to grow their knowledge. The team also aimed to drive consideration from potential app users who are keen on self-development and knowledge-growth.
Location based targeting to reach the right target audience
Nerdish’s strategy targeted users based on region, with a stronger push on its core markets, and tailored ads to each device’s mobile operating system. It leveraged Quora’s broad targeting strategies to maximize the reach of users and drive traffic to the app store.
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Leverage Promoted Answers and Business profile
Nerdish wrote multiple Promoted Answers from its Business Profile throughout the campaign, with content ranging from how to grow your general knowledge on a regular basis to fun/random facts that people would find interesting to learn. The brand’s content aroused the curiosity of knowledge-hungry Quora users while demonstrating the ease of learning new things on a regular basis, successfully driving users into the consideration stage.
57% improvement in content engagement
With help from their Quora Ads team, Nerdish was able to achieve a 195% increase in CTRs with a decrease of 44% in CPCs. The company also saw a 57% improvement in engagements on its content during the same time period*. Overall, Nerdish has accumulated 16 million content views since creating its business profile in September 2021. *Metrics reflect Quora Ads performance improvements between Feb 2022 and May 2022
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