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How agencies can leverage Quora for their festive campaigns




Quora recently partnered with Social Samosa to showcase how leading brands are approaching marketing this festive season. 

People come to Quora to actively seek solutions and connect with experts. There, brands can interact with high-intent prospective customers and begin conversions. And with over 100 million monthly unique visitors in India, Quora has accumulated some in-depth insights about the Indian market. 

In the latest edition of the Festive Marketing Masterclass with Social Samosa, Neha Chimbulkar, Head of Business Marketing at Quora APAC, and Enakshi Chatterjee, Head of Agency Partnerships at Quora APAC, divulged into how brands are using these insights to their advantage.

According to Global Web Index, 67% of Quora users in India conduct research regularly before making purchases. It is during this time that brands can tap into opportunities using Quora’s advanced targeting capabilities, positioning their brand in the minds of a high-intent audience. Compared to other social networking platforms, Quora’s distinctive set of audiences, along with information about topics of interest and consumption patterns, helps brands build awareness and participate in organic conversions. 

Keeping in mind the trends of previous years, Quora also helps brands understand the purchasing patterns of consumers during the festive season. We frequently see a rise in questions regarding beauty and skincare products, and automobiles—with a shift towards electric vehicles—during the festive season. Quora users want to be informed before making big purchases, which is why they actively ask questions on the platform during this time. This is when brands can target prospective buyers to help them make a final decision. 

Quora not only enables brands to join these conversions, but also plays an important role in the earlier awareness stage. The platform gives marketers in-depth knowledge of how different audiences engage and interact with brands, thereby helping them understand what type of content customers respond to, and enabling them to curate the ideal campaign for their business.

Agencies in particular can leverage Quora’s customer success team to frame a strategy based on their objectives, and build a media plan to execute on them. Quora’s customer success team can draw on relevant platform insights to help brands develop the ideal offering and reach the right audience during the holidays.

To celebrate this festive season, Quora has recently launched its Agency Partner Program, wherein along with getting tailor-made media plans for their clients, agencies will also receive 1:1 consultations with dedicated experts on the Quora success team—from the first course of action to the final touchpoint. This support will also be extended to organizing webinars and events, training and education programs, and more. Quora is delighted to extend this program to brands and agencies and ensure they make the best out of this festive season.

Interested in our Agency Partner Program?

Neha Chimbulkar
Head of APAC Marketing, Quora
Neha is an India-based marketing professional experienced in helping global brands and agencies achieve market growth.

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