Food & Grocery Delivery Market Trends & Quora Audience Insights
In recent years, the retail landscape has witnessed a monumental shift with the rise of food and grocery delivery platforms. This revolutionary concept has redefined the way people shop, offering unparalleled convenience and speed in accessing essential goods and services.
The key characteristic of the online food and grocery delivery platforms is its emphasis on ultra-fast delivery times, sometimes within minutes or hours of placing an order. These platforms cater to the increasing demand for fast and efficient delivery of groceries, takeout, pharmaceuticals, and other daily necessities through a seamless online shopping experience.
The food delivery revolution has reshaped the way consumers approach their everyday shopping needs. With the advent of delivery platforms, shoppers can now enjoy unparalleled convenience and time-saving benefits. The seamless integration of advanced technologies, such as artificial intelligence and efficient logistics systems, has enabled food delivery platforms to optimize delivery routes and ensure prompt order fulfillment. As this trend continues to gain momentum, it is set to redefine the retail landscape and elevate customer expectations for swift, hassle-free shopping experiences.
#FoodGroceryTrends
Global food & grocery delivery trends
The market share of food and grocery delivery platforms varies in different parts of the world, but its growth and adoption have been remarkable across the globe. In regions like the United States and Europe, grocery delivery has become ubiquitous for consumers seeking convenience when it comes to shopping for staples and everyday essentials. In economies like India and South East Asia, the rapid expansion of the middle class and increasing digital penetration have fueled their growing popularity. The last two years further accelerated its adoption as consumers embraced contactless and on-demand delivery options.
The term “quick commerce” has become increasingly popular in some regions to describe ultra-fast grocery delivery services. Countries where quick commerce has taken off include France, Indonesia, Germany, Spain, and Italy, as consumers demand ever-speedier delivery of essential items.
Food delivery has spread its wings globally, experiencing varying levels of adoption and market-specific trends. In this article, we will explore the global context of online food and grocery delivery, delve into specific market trends across different regions of the world, and examine valuable insights and conversations from Quora users.
#FoodGroceryBestPractices
Food & grocery delivery platform advertising best practices
Here are some overarching creative best practices for developing effective advertisements as an online food delivery platform.
Focus on the food.
At the core of delivery platform ads should be mouthwatering visuals of fresh, delicious cuisine. Feature high-quality photos and videos of your most appetizing menu items. This imagery should take center stage in both image and video ads to grab attention and stimulate hunger among viewers.
Sell the convenience.
Your ads also need to showcase the speed, ease and seamlessness of ordering from your delivery platform. For video, dramatize happy customers tapping their phones and having food quickly arrive at their door. For images, use concise text overlays to communicate convenience and urgency.
Highlight exclusive offers.
Leverage limited-time discounts, percent-off deals and free delivery guarantees to generate urgency and interest. Test different savings-focused messages and incentives to determine which resonate most with your audience.
Build brand recognition.
While highlighting food and convenience, incorporate branded colors, fonts, logos and other consistent elements to identify the ad with your specific delivery platform’s brand. This helps build familiarity and trust with viewers.
Test and refine.
Run A/B experiments testing different creative approaches, messages, imagery, offers and text. Analyze performance data to continuously refine and improve your ads for optimal engagement and conversions.
By combining compelling creative, convenience and branding with strategic testing and distribution, delivery platforms can develop truly effective and impactful advertising.
#FoodGroceryonQuora
Food & grocery delivery advertising on Quora
Social platforms like Quora are commonly used by delivery services for broad brand awareness and promotions. Drilling down with location-based targeting allows them to focus spend in high-priority markets.
Quora offers multiple ad formats brands can mix and match to suit these goals.
Image Ads
Video Ads
App Installs
The combination of these strategies allows delivery platforms to attract users both broadly through brand marketing, while also using highly targeted digital ads to drive direct orders and conversions.
Popular food & grocery delivery topics on Quora
Fast Food
2.6M Followers
Food Delivery
256.7K Followers
Grocery Shopping
78.6K Followers
Uber Eats
39.1K Followers
Supermarkets
83.8K Followers
Delivery
101.8K Followers
Zomato
88.9K Followers
DoorDash
24K Followers
GrubHub
53.7K Followers
Online Groceries
27.4K Followers
Get your brand’s message in front of over 400 million Quora users placing their next delivery order.
#FoodGroceryAudience
Quora’s global food & delivery audience
#FoodGroceryAudienceUS
Grocery delivery trends in the US
The online grocery delivery market has witnessed explosive growth in the United States, driven by fast-paced lifestyles among urban populations and a trend towards contactless services amid COVID-19. Customers, especially in urban areas, appreciate the convenience of quick deliveries from the comfort and safety of their homes.
The US digital grocery market has surged significantly in recent years. As per Statista data, the online grocery customer base counts roughly 150 million shoppers, close to half of the country’s population and food and beverage retail e-commerce in the US is projected to cross the threshold of $47 billion by 2025.
Quora users in the US are increasingly turning to online delivery platforms for their grocery needs, with 34% ordering groceries online for home delivery, and 21% choosing curbside pickup or in-store collection. Millions of these active users come to Quora to seek information and recommendations about delivery platforms, grocery shopping, food delivery and more.
Food & grocery delivery related content views in the US
The evergreen conversations on Quora about online grocery shopping, food delivery platforms, and discussions about staples and retail brands are picking up fast. The curve makes it evident that the online grocery delivery conversations are experiencing an explosive growth in the region.
Reasons for shopping for groceries online in the US
There are a lot of different reasons why people shop online instead of heading out of their homes. According to a recent GWI survey, the following were the top reasons why Quora users have been shopping for groceries online:
27%
Have a regularly scheduled shopping purchase
23%
Need staple goods quickly
19%
Need products for a specific occasion or meal
16%
Have cravings for a specific type of food
13%
Want to try new products
Top food delivery shopping questions on Quora in the US
Online food and grocery shopping is routine for many people in the US. Consumers seek reviews and guidance from others on Quora about food delivery and the best platforms in their area before making purchases.
Get your brand’s message in front of 147 million US Quora users placing their next order.
#FoodGroceryAudienceEU
Grocery delivery trends in Europe
European countries have embraced online grocery shopping with enthusiasm. However, diverse regulations and logistical challenges have shaped the market in each region differently. While countries like the United Kingdom and Germany have seen considerable growth, some Eastern European markets are still in their early stages of adoption. Quora conversations highlight the need for localized marketing strategies and understanding cultural preferences when advertising in Europe.
Europe is experiencing a rapid rise in e-grocery adoption, driven by urbanization and changing consumer preferences. Statista estimates that the revenue for the grocery delivery segment in Europe is expected to reach $81 billion in 2023. Quora users in Europe are increasingly turning to online platforms for their grocery shopping needs, with 40% ordering groceries online to be delivered to their homes and 20% choosing curbside pickup or in-store collection.
Food & grocery delivery related content views in Europe
There are a myriad of conversations on Quora about online grocery shopping with users discussing brands, products, delivery platforms and everything in between. Particularly in recent months, there has been an uptick in conversations about online groceries in Europe.
Reasons for shopping for groceries online in Europe
What are the top reasons why people prefer shopping online instead of venturing outside their homes? Quora users in Europe revealed their primary motivations for purchasing groceries online.
31%
Have a regularly scheduled shopping purchase
20%
Have cravings for a specific type of food
17%
Need staple goods quickly
17%
Want to try new products
16%
Need products for a specific occasion or meal
Top grocery delivery shopping questions in Europe
With the booming trend of online grocery shopping in Europe, there are active discussions on Quora surrounding grocery products, beloved brands, and essential items. Users seek valuable insights and reviews from fellow consumers to enhance their online shopping experience, discover the best platforms and local stores for online grocery shopping in their area.
Get your brand’s message in front of 48 million European & UK Quora users placing their next order.
#FoodGroceryAudienceAPAC
Grocery delivery trends in APAC
India
In India, increasing smartphone penetration and the rise of the middle class have fueled the demand for quick delivery services. According to a report by Economic Times, India’s quick commerce market is expected to grow 8 times in the next two years and reach $5.5 billion in market value by 2025.
Quora discussions in India reveal the significance of customer loyalty programs and personalized offers to win over this highly competitive market. Quora users in India have wholeheartedly embraced online grocery shopping, with a big majority of 59% ordering groceries from third-party delivery services. 64% order groceries to be delivered to their homes whereas 26% order groceries for curbside pickup or in-store collection.
Food & grocery delivery related content views in India
Grocery and food delivery platforms have become popular topics of discussion on Quora. People are increasingly interested in topics related to staples and retail brands. It’s clear from the trend that online grocery delivery discussions are experiencing a massive surge in popularity.
Reasons for shopping groceries online in India
Online grocery shopping in India gained significant momentum during the lockdowns and continues to thrive as people experienced the convenience and efficiency it offers. A recent GWI survey in the region identified the top five reasons why consumers continue to prefer shopping for groceries online.
52%
Have a regularly scheduled shopping purchase
42%
Want to try new products
39%
Need products for a specific occasion or meal
36%
Need staple goods quickly
33%
Have cravings for a specific type of food
Top grocery delivery shopping questions on Quora in India
Get your brand’s message in front of 100 million Indian Quora users placing their next order.
#FoodGroceryAudienceSEA
Southeast Asia
The increasing demand for convenience-driven services and the emergence of tech-savvy consumers in Southeast Asia have paved the way for online grocery shopping to flourish. Countries like Singapore, Malaysia, Thailand, and Indonesia have seen substantial adoption of grocery delivery services. However, each country in Southeast Asia presents its unique set of challenges and opportunities, requiring online grocery platforms to tailor their strategies according to local preferences and regulations. Quora insights reveal that customers in these regions value quick delivery, reliability, and personalized offers.
Southeast Asia represents a promising market for online grocery platforms, with its growing middle class and increasing digital adoption. Revenue in the quick commerce segment in Southeast Asia is projected to reach $4 billion in 2023, according to Statista. Quora users in Southeast Asia are increasingly adopting online grocery shopping, with 44% of them having ordered groceries online in the last week.
Grocery delivery related content views in Southeast Asia
As online grocery shopping continues to increase in popularity in Southeast Asia, users in the region are eagerly discussing grocery products, beloved brands, and essential items on Quora. Engaging with fellow consumers, they’re seeking honest reviews and insights to enhance their online shopping experience.
Top grocery delivery questions on Quora in Southeast Asia
The vibrant Quora community is buzzing with conversations about online grocery shopping. Users seek and share insights and reviews on grocery products, beloved brands, and must-have items. Here are some of the popular questions about online grocery shopping on Quora in Southeast Asia.
Get your brand’s message in front of 29 million Southeast Asian Quora users placing their next order.
#FoodGroceryAudienceANZ
Australia & New Zealand
In Australia and New Zealand, the fast-paced urban lifestyle and the increasing popularity of online shopping have driven the demand for quick and convenient delivery services. The region is witnessing an upwards trend in grocery delivery adoption, as platforms leverage advanced logistics and partnerships with local grocery stores to ensure prompt order fulfillment.
Revenue in this segment in Australia is projected to reach $1 billion in 2023 with an expected average revenue per user (ARPU) of US $348, according to Statista. Quora users in Australia and New Zealand (ANZ) are actively embracing online grocery shopping, with 30% of them having ordered groceries online in the last week.
Grocery delivery related content views in Australia & New Zealand
With the fast adoption of online grocery shopping in Australia and New Zealand, users in the regions actively engage in discussions on Quora surrounding grocery products, beloved brands, and essential items. Users seek honest reviews of experiences from fellow consumers to enhance their online shopping experience and discover the best platforms and local stores for online grocery shopping in their area. The popularity of online grocery shopping can be seen in the growing trend of content views on related topics on Quora.
Top grocery delivery shopping questions on Quora in Australia & New Zealand
Online grocery shopping is on the rise in Australia and New Zealand, sparking lively discussions on Quora about favorite brands, essential items, and where to find the best deals. Users turn to fellow consumers for valuable insights and reviews, all with the goal of optimizing their online shopping experience and discovering the top platforms and local stores in their area.
Get your brand’s message in front of 12 million Quora users in Australia & New Zealand placing their next order.
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