Finance on Quora | EUROPE
We’ve rounded up the latest Quora finance audience insights in Europe. Read on to find out what topics have Quora users buzzing.
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The Quora community is engaged across a variety of finance topics
The Quora community in Europe is financially conscious
%
of Quora users use the internet to manage their finances/savings
%
of Quora users are money-driven
Quora users like to take charge of their own financial health
%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users have mutual or managed investment funds
European Quora users show high intent to purchase insurance in the next 3-6 months
Car/automotive insurance
Life insurance
Home-owners/building insurance
Health insurance
The Quora audience is digital- and mobile-first
Our audience shows high adoption of several P2P and mobile payment apps
Google Pay
Apple Pay
Venmo
PayPal
Cash App
Germany
The Quora community in Germany is financially conscious
%
of Quora users are interested in the economy and finance
%
of Quora users are interested in investments
%
of Quora users are money-driven
Quora users like to take charge of their own financial health
%
of Quora users use the internet to manage their finances/savings
%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users tracked their spending with a mobile app in the last month
Our audience shows high adoption of several P2P and mobile payment apps
Google Pay
Apple Pay
Amazon Pay
UK
The Quora community in the UK is financially conscious
%
of Quora users use the internet to manage their finances/savings
%
of Quora users are money-driven
Quora users like to take charge of their own financial health
%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users say they are good at managing money
The Quora audience is digital- and mobile-first
Our audience shows high adoption of several P2P and mobile payment apps
Google Pay
Apple Pay
Cash App
PayPal
Amazon Pay
Samsung Pay
Quora users come to the platform to gain knowledge.
Female
Male
Female
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it. Hear from the finance brands finding success on Quora:
“The [Quora] team is great in communicating creative performance and guiding us in a direction that best suits the platform. This ensures we are consistently optimizing performance on the creative front.”
“It’s a natural fit that we can do a little bit of education on Quora and then get people onto our site, where they can learn more.”
“Quora’s unique combination of social and search elements combined into a single platform gave us the opportunity to drive a holistic, full-funnel approach with its valuable and high-intent audience base.”
“Our click-through rate is far better on Quora than any other social platform and the leads that land on our page have a high potential to be converted.”
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