
Quora Insights
Finance on Quora | EUROPE

We’ve rounded up the latest Quora finance audience insights in Europe. Read on to find out what topics have Quora users buzzing.
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The Quora community is engaged across a variety of finance topics

Europe
The Quora community in Europe is financially conscious


%
of Quora users use the internet to manage their finances/savings
%
of Quora users are money-driven
Quora users like to take charge of their own financial health


%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users have mutual or managed investment funds
European Quora users show high intent to purchase insurance in the next 3-6 months
Car/automotive insurance

Life insurance

Home-owners/building insurance

Health insurance

The Quora audience is digital- and mobile-first


Our audience shows high adoption of several P2P and mobile payment apps
Google Pay

Apple Pay

Venmo

PayPal

Cash App

Germany
Germany
The Quora community in Germany is financially conscious
%
of Quora users are interested in the economy and finance
%
of Quora users are interested in investments
%
of Quora users are money-driven
Quora users like to take charge of their own financial health

%
of Quora users use the internet to manage their finances/savings
%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users tracked their spending with a mobile app in the last month
Our audience shows high adoption of several P2P and mobile payment apps
Google Pay

Apple Pay

Amazon Pay

UK
UK
The Quora community in the UK is financially conscious


%
of Quora users use the internet to manage their finances/savings
%
of Quora users are money-driven
Quora users like to take charge of their own financial health


%
of Quora users use banking, investing, or insurance websites/apps
%
of Quora users say they are good at managing money
The Quora audience is digital- and mobile-first


Our audience shows high adoption of several P2P and mobile payment apps
Google Pay

Apple Pay

Cash App

PayPal

Amazon Pay

Samsung Pay

Quora users come to the platform to gain knowledge.
“I actually signed up to Quora for the leisure of it because I like deeper conversation.”
Female
35-44 Years Old
“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”
Male
18-24 Years Old
“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.”
Female
25-34 Years Old
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it. Hear from the finance brands finding success on Quora:









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