Finance on Quora | APAC
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Updated January 2022
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The Quora community is engaged across a variety of finance topics
Australia & New Zealand
The Quora community in Australia and New Zealand is financially conscious
%
of Quora users are interested in investments
%
of Quora users say being financially secure is important to them
Quora users like to take charge of their own financial health
%
of Quora users use the internet to manage their finances/savings
%
of Quora users use banking, investing, or insurance websites/apps
The Quora audience is digital- and mobile-first
India
The Quora community in India is financially conscious
%
of Quora users are interested in investments
%
of Quora users say being financially secure is important to them
Quora users like to take charge of their own financial health
%
of Quora users use the internet to manage their finances/savings
%
of Quora users use banking, investing, or insurance websites/apps
Indian Quora users show high intent to purchase insurance in the next 3-6 months
Car/automotive insurance
Life insurance
Home-owners/building insurance
Health insurance
The Quora audience is digital- and mobile-first
Our audience shows high adoption of several P2P and mobile payment apps
Google Pay
PayTM
Amazon Pay
PhonePe
Southeast Asia
The Quora community in Southeast Asia is financially conscious
%
of Quora users are interested in investments
%
of Quora users say being financially secure is important to them
Quora users like to take charge of their own financial health
%
of Quora users use the internet to manage their finances/savings
%
of Quora users use banking, investing, or insurance websites/apps
The Quora audience is digital- and mobile-first
Our audience shows high adoption of mobile payment apps and credit cards
PayPal
Google Pay
Quora users come to the platform to gain knowledge.
Female
Male
Female
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it. Hear from the finance brands finding success on Quora:
“The [Quora] team is great in communicating creative performance and guiding us in a direction that best suits the platform. This ensures we are consistently optimizing performance on the creative front.”
“It’s a natural fit that we can do a little bit of education on Quora and then get people onto our site, where they can learn more.”
“Quora’s unique combination of social and search elements combined into a single platform gave us the opportunity to drive a holistic, full-funnel approach with its valuable and high-intent audience base.”
“Our click-through rate is far better on Quora than any other social platform and the leads that land on our page have a high potential to be converted.”
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