Success Story
DuckDuckGo
Reaching millions with Promoted Answers
17.5M+
Impressions
Quora Internal Data
9.34%
CTR
Quora Internal Data
About DuckDuckGo
DuckDuckGo is an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. With our roots as the search engine that doesn’t track you, we’ve expanded what we do to protect you no matter where the Internet takes you.
Solutions
Industry
Location
Their Goal
Awareness for their search engine
As Internet privacy continues to be an ongoing issue, DuckDuckGo offers tools to help you control your personal information online. DuckDuckGo Search allows you to search the web without being tracked. With more Quora users researching Internet privacy, DuckDuckGo predicted their message and search engine would resonate most with Quora's 400+ million unique monthly visitors.
We've been really excited about the CTR. I think it just goes to show how engaged the Quora community is. When users are looking for answers already, they're obviously going to be a bit more engaged. We're investing in Quora because our Promoted Answers really seem to resonate with Quora's audience.
Lily Rouff
Social Media Strategist
DuckDuckGo
Their Solution
Join the conversation
DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.
Click on the image to enlarge
Their Creative
Answers with influence & results
The team found that their answers on Quora conveyed their message with a genuine tone that can be difficult for businesses to achieve on their own website. The authenticity and authority of their answers contributed to their 9.34% CTR.
Their Advice
Join the conversation
DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.
Their Results
Views in the millions
Gabriel’s answer about DuckDuckGo versus Google garnered almost 6 million views. On average, DuckDuckGo’s promoted content was viewed over 200 times more than their non-promoted content, earning 17.5M+ impressions overall. DuckDuckGo also continued driving traffic acquired on other paid social channels to their answers on Quora because the format was so successful. The authenticity and authority of their answers contributed to a 9.34% CTR.
Quora has proven to be a valuable channel for us to connect and engage with a broad audience.
Lily Rouff
Social Media Strategist
DuckDuckGo
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