DSP Mutual Fund

DSP Mutual Fund aimed to raise awareness about their ELSS or tax saving mutual fund scheme among those users on Quora who want to invest and save tax at the same time. They wanted to leverage Quora to enhance user’s financial education to help them make informed investment decisions.

DSP Mutual Fund identified potential users who are looking out for tax saving investment schemes on Quora. After identifying the audience, the relevant cohorts were reached with a combination of Quora’s Contextual Targeting and Interest Targeting. It ensured that the ad reaches all the potential users, who are in-market looking to invest while saving on their taxes.

Quora emerged at the perfect stage for DSP Mutual Fund's 'Bachao' campaign, offering a dynamic arena where financial wisdom meets curious minds. With a plethora of professionals and savvy investors seeking insights, the platform provided the right opportunity to showcase ELSS tax-saver funds as the tax-saving superhero. Through promoted video and image ads, each frame spoke volumes about the benefits of ELSS and the importance of tax-saving investments with the eye-catching ‘Bachao’ creatives. Quora's robust advertising platform ensured these visuals reached the right eyes, maximizing engagement and driving home the campaign's message with unparalleled impact. Leveraging Quora's targeted advertising and robust analytics, the campaign soared, capturing attention, driving engagement, and empowering individuals to make informed investment decisions. In this digital arena of knowledge seekers and financial enthusiasts, Quora turned out to be the best choice for DSP Mutual Fund.

In their successful campaign on Quora, DSP Mutual Fund achieved significant milestones. Through their Video Ads, they garnered an impressive view through rate (VTR) of 45% and a cost per view (CPV) of just INR 0.3, showcasing the effectiveness of their content in engaging the audience. Their Image Ads garnered an extensive reach of over 1.8 million, achieving this milestone at a competitive cost per click (CPC) of INR 10. The overall reach from their campaign was an impressive 2.5 million. These results underscore the advertiser's ability to effectively utilize Quora's platform to not only reach a large audience but also to engage them effectively, resulting in a successful campaign that met their objectives.