On April 24th, Gurugram played host to the inaugural event of Quoraverse, a conference designed to unite marketing professionals, strategic thinkers, and creative experts. This event marked the beginning of a multi-city tour, with future stops planned in Mumbai and Bengaluru. Organized in collaboration with Social Samosa, Quoraverse aims to deepen the understanding and utilization of Quora Ads among top agency heads and marketers.
Below is a quick look at the event.
The event opened with a welcome note from Gurmit Singh, General Manager for APAC & MEA at Quora, setting the tone for a day filled with learning and networking. The agenda was packed with interactive panel discussions, engaging talks, and an opportunity to recognize outstanding professionals in the marketing field.
Panel Discussions
Swati Vashistha, and Nitin Patil of Quora India with Rupinder Singh of ThinkROI and Aman Kochhar of Motivator
The first panel discussion, titled “Innovating Engagement,” moderated by Nitin Patil and Swati Vashistha of Quora India shone a spotlight on how brands are cutting through the noise to reach their target audiences on Quora. Rupinder Singh from ThinkROI shared the success story of AMD India, revealing how they utilized Quora Ads to effectively reach tech enthusiasts. Their strategic approach involved crafting detailed answers to highly technical queries, which helped position AMD as a thought leader in the competitive tech space.
Aman Kochhar from Motivator discussed how WGC (World Gold Council) leveraged Quora’s platform to engage with financially savvy audiences. By focusing on discussions related to investment in gold, they not only increased brand visibility but also educated the audience about the benefits of gold as a stable investment avenue, thereby driving more informed discussions and interactions.
The second panel, “Bridging Knowledge Gaps,” moderated by Paroma Dayal and Sumit Anand of Quora India provided insights into how educational institutions and academies are using Quora to enhance their brand presence and connect with potential students. Aakriti Sinha from GUS Global Services discussed how Pearl Academy utilized Quora Ads to successfully rebrand itself. By engaging in conversations about career opportunities in design and fashion, they managed to position themselves as a leading authority in creative education, significantly boosting their visibility among aspiring designers and artists.
Poornima Rai from ETS India highlighted their strategy for building awareness about the TOEFL exams on Quora. By directly engaging with queries related to English language testing and study abroad opportunities, ETS established a credible presence, helping students navigate the complexities of language proficiency tests and thereby fostering a supportive community of learners on the platform.
Paroma Dayal, and Sumit Anand of Quora India with Aakriti Sinha of Pearl Academy, GUS Global and Poornima Rai of ETS India
Recognizing excellence and innovation
The highlight of the evening was the Honor Roll ceremony, which spotlighted innovative campaigns on Quora. Each campaign showcased how strategic content on Quora could lead to significant impacts, from attracting tech enthusiasts and aspiring designers to engaging financial services professionals and eco-conscious consumers. These insights provided valuable takeaways for all attendees, highlighting the potential of tailored content in digital marketing.
Brands honored:
Volvo India
Honored for leveraging Quora to discuss sustainable transportation solutions, effectively reaching eco-conscious audiences and enhancing brand perception as a leader in green technology.
HP
Recognized for strategically targeting PC gamers and content creators on Quora, effectively raising awareness about their Omen laptops.
JAZEERA AIRWAYS
The campaign managed by DDB Mudra was honored running a successful customer engagement campaign aiming at addressing travel and aviation queries, boosting customer trust through transparent communication.
Astrotalk
A win for engaging Quora users interested in astrology, offering personalized responses to demystify the subject. This approach increased engagement and trust.
ETS India
Honored for leveraging Quora to connect with prospective students globally, offering valuable language prep insights. Their campaign succeeded by addressing their audience’s specific needs.
Pearl Academy
Gus India engaged with aspiring designers and artists on Quora for Pearl Academy, answering key career questions. This approach built a community of informed, motivated applicants.
World Gold Council
Motivator from GroupM partnered with WGC, using Quora to discuss wealth management and investment strategies. This effectively reached financially savvy users.
AMD India
ThinkROI’s campaign for AMD India targeted tech enthusiasts on Quora, proving it an ideal platform for launching new tech products. Their precise targeting contributed to the campaign’s success.
Unicharm
The brand strategically used Quora to discuss hygiene products with thoughtful content, building connections with health-conscious consumers.
UPES
GUS India for UPES engaged with aspiring students in energy and engineering sectors, providing valuable content to guide their career paths.
Lovely Professional University
Adglobal360 for LPU (Lovely Professional University) generated buzz by engaging with potential students and parents, addressing questions about higher education and campus facilities.
INDMoney
The campaign excelled on Quora by providing financial advice and engaging users seeking smart investment strategies.
Grip Invest Technologies Private Limited
utilized Quora to educate potential investors about unique investment opportunities. Their clear and expert investment offerings made the campaign successful
The event concluded with a reflective note by Neha Chimbulkar, Head of Marketing, APAC & MEA, Quora, who reiterated the importance of leveraging digital platforms like Quora for knowledge sharing and building community connections.
Looking forward
The Quoraverse event was not just a gathering but a beacon for forward-thinking professionals in digital marketing. It underscored the evolving nature of digital engagement and the continuous need for innovation. As attendees left the venue, the air was filled with ideas and inspirations, promising exciting developments in the digital marketing strategies of the future. The event has successfully set the stage for what promises to be a transformative series of events in the world of digital advertising and engagement.
To know more about our events and initiatives and how Quora can better enable you, reach out to us.
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