College students on Quora: A look at their interests and purchasing power

A study by Unesco points out that in the last twenty years, the higher education gross enrollment rate worldwide almost doubled, going from 19% to 38% between 2000 and 2018. This trend seems to have accelerated in the past few years as more students are moving through the higher education pipeline in developing countries. The World Bank states that globally in 2021 roughly 220 million students were enrolled in formal post-secondary education, more than doubling the enrollment figure from 2000. It is estimated that there will be 380 million higher education students by 2030.

Global back-to-college trends among students

As more people seek to pursue higher education, there has been a rising trend in ‘back-to-college’ numbers. Consulting firm Grand View Research stated that the global back-to-college market size was valued at USD 358.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2028.

Educational content preferences among global college students on Quora

Close to a fifth of Quora users across the globe are students, and they show a strong interest in online educational content and channels; 81.3% of college students and 71.7% of high school students on Quora using the internet for education and study-related purposes.

As much as 56.5% of school students and 64.1% of college students on Quora stated that they use education apps and websites and 55.8% of school students and 64.3% of college students on Quora had watched an educational video in the week before the survey.

Based on the GWI Core 2022 survey of participating global Quora users. Comparisons are made to the average internet user surveyed by GWI.

Connect with high-intent college students on Quora

Advertisers across industries have the opportunity to connect with this sizable market on Quora. Whether they’re looking to learn or blow off steam, students on Quora are a ripe audience for marketers to engage directly, share expert knowledge and advice, and introduce them to products and services that will pique their interest.