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Quora adds enhanced B2B targeting and ABM capabilities through Bombora partnership

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We’re excited to announce a new strategic partnership between Quora and Bombora, the leading provider of B2B audience data.

This integration brings sophisticated B2B targeting parameters and Account-Based Marketing (ABM) capabilities to Quora’s advertising platform, enabling our advertisers to reach B2B decision-makers within the context of premium question-and-answer content on Quora.

Why this partnership matters

B2B marketers face a constant challenge: reaching the right decision-makers within their target accounts. Bombora’s exclusive Digital Audience data includes detailed attributes across 450+ B2B segments, enabling marketers to cut wasted ad spend and activate their ideal buyers with confidence—all directly through Quora Ads Manager.

This partnership represents a significant step forward in B2B digital advertising, combining the power of enhanced B2B targeting with Quora’s contextually relevant, high-quality ad inventory where business decisions are being made every day.

What this means for advertisers

Through this integration, B2B marketers on Quora can now:

Access enhanced B2B targeting parameters

Target by job level, function, company size, and industry.

Enable ABM targeting

Reach specific target accounts and decision-makers within those organizations while they’re seeking information and solutions.

Combine targeting parameters

Layer Bombora’s B2B data with Quora’s contextual targeting for maximum precision.

Getting started with Bombora on Quora

The integration is now live and available to managed Quora advertisers. To begin leveraging Bombora’s Digital Audience data in your Quora campaigns, contact your Quora Ads representative or fill out the form below.

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