The holidays are here, people are racing to spend, and you’re gearing up to launch a MASSIVE seasonal promotion to sell them your goods and services…
- So what are you going to do?
- Do you have a plan?
- Do you know what you’re going to sell?
- And how exactly you’re going to sell it?
If you answered “NO” to any of these questions, don’t worry for a second—I’ve got you covered. Now before I share with you the three most valuable little steps to launch a great, BIG holiday promotion, what I’d like to challenge you to do is:
Not discount your products or services!
Seriously. Please, please, please do not discount your products or services.
This might seem odd or counterintuitive around Black Friday, the time when virtually every business is selling their stock at bottom-of-the-barrel prices…
But you don’t need to surrender yourself to this holiday trend by undervaluing your products when you can instead offer something irresistibly good at a much higher, premium price. Don’t forget, we’re launching a BIG promotion here! This brings us to step one…
Step 1: Start by crafting your “big holiday offer”
Yes, many of the businesses you will see promoting this holiday season will be slashing prices on the goods they have sold all year long. Instead of following the mob, what you will do instead is create what’s called an “offer.”
This is a very specific product and/or service offering that you will only present to your audience during the holiday season. It is also important to note that this offer should be just ONE thing, as opposed to trying to offer 20 different things, making it easy for you to promote and collect orders.
(Pro tip: the customer with too many options doesn’t make a purchase!) As a starting point, brainstorm the most irresistible offer you could give your customer. What would make it a no-brainer for them to say “YES” to?
- Your offer might be a bundle of some of your most popular products for a limited number of customers.
- It could be a brand new service that you’ve been wanting to introduce but haven’t had the time—until now.
- Or it could simply be a unique twist on an existing product or service that makes it irresistible to customers looking for holiday gifts.
This is where you’ll get creative and have some fun! The possibilities are endless for what your “big holiday offer” can be… But what’s important is that it’s something people will actually want to buy.
This brings us to step two in our three little steps…
Step 2: Create urgency and scarcity with your offer
Once you have your offer created, it’s time to add a sense of urgency and scarcity. This will ensure that people don’t just sit on the sidelines and wait— they’ll feel compelled to buy now.
There are two main ways to do this:
The first is by setting a deadline for your offer. This could be an expiration date after which the offer will no longer be available. It could also be a cutoff date for when orders need to be placed in order to guarantee delivery by Christmas.
The second way to create urgency and scarcity is by limiting the number of people who can take advantage of your offer. You might do this by capping the total number of orders that will be accepted, or by only offering the deal to the first X number of people who respond.
Both of these strategies will help you to create a sense of urgency and scarcity around your offer, encouraging people to take action now rather than wait.
Step 3: Promote, promote, promote!
Now that you have your big holiday offer created, and you’ve added a sense of urgency and scarcity… It’s time to promote it!
This is where many businesses fall short. They manage to create a great offer, but they don’t do enough to get the word out.
When promoting your offer, it’s important to think about where your target audience is hanging out online. This will help you to determine the best channels to use for promotion.
For example, if your target audience is active on social media, then you’ll want to promote your offer on platforms like Facebook, Instagram, and Twitter. If they’re more likely to be found reading blogs or listening to podcasts, then you’ll want to focus your efforts there.
And of course, don’t forget email! No matter what other channels you use for promotion, email should always be a part of your strategy. After all, it’s the best way to reach people who have already expressed an interest in what you do.
This should be the very first place you start promoting your offer—to the folks that have already bought from you previously!
Once you’ve determined all of the best channels for promotion, it’s time to start getting the word out! Create some eye-catching graphics, write compelling copy, and make sure your offer is front and center. Don’t forget to include the deadline!
If you follow these three simple steps, you’ll be well on your way to launching a successful holiday promotion. But there’s one more thing to keep in mind…
It’s important to start promoting your offer early. The holidays are a busy time, and people’s attention spans are shorter than ever. If you wait until the last minute to promote your offer, you’re likely to miss out on potential sales.
So get started today, and make this holiday season your best yet!