Etiqa

Etiqa set out with an ambitious goal: to significantly increase sales for their travel and health insurance products. Understanding that their target demographic is well-informed and research-driven, the team found Quora Ads presented an ideal platform to engage with potential customers deliberating about insurance-related decisions.

The Etiqa team meticulously crafted and tested a variety of ad formats, combining eye-catching imagery with compelling text that highlighted the unique selling points of their products. By utilizing Quora’s granular targeting capabilities, Etiqa identified and reached distinct user segments with interests in travel and health topics, as well as those searching for keywords related to insurance. A/B testing was central to Etiqa's strategy. By creating multiple versions of their ads, they gathered valuable data on user preferences and engagement. This continuous loop of testing, learning, and optimizing helped Etiqa refine their messaging and visuals to better suit their audience, leading to more effective ads.

The key takeaway from Etiqa's campaign success was the value of experimentation and making informed adjustments based on data. Their advice to others venturing into digital advertising is to not shy away from testing different aspects of your ads, as this can uncover insights that lead to better performance and a higher return on investment.

With the assistance of the Quora Ads team, Tiq by Etiqa achieved remarkable outcomes on the Quora platform. In comparison to their initial launch, they witnessed a substantial 200% increase in overall purchase volume. Moreover, their cost per acquisition (CPA) decreased by 23%, indicating improved efficiency in acquiring customers, while their click-through rates (CTR) jumped 17%.