CounselingNearMe

CounselingNearMe is an online subscription service whose mission is to match those seeking professional counseling to high-quality mental health experts anytime, anywhere. To acquire valuable customers, CounselingNearMe turned to InfluenceLogic, a marketing agency that focuses on leveraging influencer networks and display advertising to help businesses reach their goals. InfluenceLogic selected Quora as channel to capture leads due to the large volume of conversations that were happening on the platform surrounding mental health.

The InfluenceLogic team used Interest Targeting to reach users who engaged with topics related to specific healthcare services, medication, therapy, or procedures. With Question Targeting, CounselingNearMe’s ads appeared alongside specific question pages where Quora users were actively searching for professional help. This approach acquired new customers for 1/3 of what they pay on other platforms.

To scale their efforts, Interest Targeting was introduced and built top-of-mind awareness with large, well-educated, and high-intent audiences as they browse Quora.

Quora is InfluenceLogic's lowest-cost user acquisition channel, delivering high-quality leads at a fraction of the cost of other paid platforms. InfluenceLogic’s Joel Robinson shared that "on most social channels, if you're advertising a virtual care or ‘telehealth’ solution, you have to pay approximately $12 per click. On Quora, the average cost per click is $0.85."