Success Story
Blinkist
Driving downloads & subscriptions with Quora Ads
High conversion rate
from trials to subscribers
Quora Internal Data
Quality leads
versus other platforms
Quora Internal Data
About Blinkist
We are the quick-hit nonfiction learning app that's made in Berlin! Blinkist offers the best selection of nonfiction knowledge, all in an app that makes it easy to fit learning into your life. Through audio and text explainers called Blinks, original podcasts, and author-driven content, Blinkist is on a mission to help people turn ordinary moments into extraordinary learning opportunities—anytime, anywhere. We believe in innovation, collaboration, and diversity.
Solutions
Industry
Location
Their Goal
App downloads & subscriptions
Blinkist provides key insights from thousands of non-fiction books in an easily digestible format – covering topics from personal development to science to business strategy. Blinkist’s primary goal on Quora is to increase app installs and conversions to paid subscriptions.
The conversion rate from trial to subscriber is a really good indicator of the quality of leads versus other platforms.
Holger Seim
Chief Executive Officer
Blinkist
Their Solution
Strategic mobile targeting
Quora’s audience of more than 300 million visitors per month overlaps well with the type of people who use Blinkist: engaged, curious adults who are looking to learn. With Quora's granular targeting, Blinkist can reach these engaged users. The Blinkist team places ads in highly relevant discussions about reading and books. Quora’s platform targeting also allows Blinkist to display ads specifically on mobile devices to drive app downloads.
Click on the image to enlarge
Their Creative
Driving app installs
Quora’s App Install ads offer Android/iOS targeting and link directly to the App Store or Google Play Store with an install-specific call to action.
Their Results
Signups in the thousands
Since launching ads on Quora, Blinkist has added thousands of new trial signups every month. Blinkist CEO Holger Seim shares, “The conversion rate from trial to subscriber is a really good indicator of the quality of leads versus other platforms. Our subscriber conversion rates on Quora are really good. People who install our app through a Quora ad go on to be subscribers at comparably high rates."
Our subscriber conversion rates on Quora are really good. People who install our app through a Quora ad go on to be subscribers at comparably high rates.
Holger Seim
Chief Executive Officer
Blinkist
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