Success Story
Atlassian
Reaching their highest-value audience driving traffic and engagement with Quora Ads
92%
lower CPCs
Quora Internal Data
30%
more engaged leads
Quora Internal Data
About Atlassian
We're a team of 7000+ Atlassians supporting an international group of 250,000+ customers. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned.
Solutions
Industry
Location
Their Goal
Acquisition & engagement
Atlassian creates software solutions for developers and project managers so they can execute on their goals efficiently and effectively as a team. Atlassian Community, an online forum, provides current and potential customers with access to answers, support, and inspiration from the Atlassian team and other users. Atlassian’s goal was to drive more individuals to the community forum and to increase the amount of engagement on the platform.
Soon after we began our investment in Quora Ads, the value began to skyrocket. I think the quality has to do with the fact that Quora's audience is highly engaged and naturally curious, making them an ideal fit for the Atlassian Community.
Bianca Encinas
Community Marketing Manager
Atlassian
Their Solution
Target the experts
Atlassian recognized Quora was full of prime candidates to join the Atlassian Community. While they initially invested equally in a variety of paid channels, Quora began to vastly outperform the other platforms. As a result, the Atlassian team shifted a large portion of their budget to Quora.
Click on the image to enlarge
Their Creative
Promoted Answers driving awareness
The Atlassian team leveraged Topic and Keyword Targeting to reach users who were already familiar with Atlassian or its products. Answering relevant questions and boosting their visibility.
Their Results
Highly engaged users
Today, Quora is the key driver for traffic to and engagement on the Atlassian Community pages. Quorans click through at high rates, with CPCs costing 92% less than other platforms. They also spend 30% more time on Atlassian’s community forum compared to any other audience.
Overall, Quora Ads have been instrumental to the growth of our platform.
Bianca Encinas
Community Marketing Manager
Atlassian
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