We’re thrilled to announce our partnership with DoubleVerify, which is the first of Quora’s Pixel Tracking Program!
The Pixel Tracking Program was started with the goal of providing advertisers with more transparency into their ads’ performance. As of today, businesses working with DoubleVerify can implement impression tracking to get a complete picture of their Quora Ads campaigns’ performance.
What is DoubleVerify?
DoubleVerify powers the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.
How does this impact businesses?
Quora’s Pixel uses cookies to attribute conversions to your ad campaigns. However, there are scenarios where a cookie isn’t present and unable to attribute conversions to Quora. This can undermine your Quora ads’ performance.
Quora’s DoubleVerify integration makes it easy for businesses to implement impression tracking. The additional data gained provides more insight into ad performance, allowing brands to better understand their campaigns’ impact.
How can I get started?
Businesses new to impression tracking can get in touch with DoubleVerify here. For existing customers, you can visit the Quora Ads help center for implementation instructions and FAQs.
