The Indian CPG industry has proven largely pandemic-resistant as demand for food and beverages continues to be on an upward swing. The last two years, however, have triggered several shifts in buying behavior and altered the way brands market their products and deliver their marketing communications.
How are brands adapting to the new normal? What are the changes that have taken place in the Indian consumer’s eating patterns? How have food and beverage preferences evolved and what about the demand for branded products? These questions are among many that marketers in the food industry are keen to know about and we are here to help.
Quora partnered with Talkwalker to share trends and behavior in the Indian CPG Food Industry. The first part of the webinar covers highlights of the report where Quora and Talkwalker experts touch upon the ever-shifting point of sale and how behavior and context will take targeting to the next level. In the second part, our esteemed industry experts shared insights on the future of food and beverage in a post-pandemic world.
The panel discussion shed light on marketing for food brands in the new normal, the evolving trends in the food industry, the key factors determining the demand and distribution patterns, and some perspectives on the way ahead. In the discussion, social listening emerged as one of the key tools for discerning consumer preferences and helping brands prepare for the changes to come.
While these are just a few highlights from the webinar, there are a lot of developments in the food and beverage industry to watch out for. Quora and Talkwalker co-authored the “India Food Industry Trends” report that explores this interesting shift and gives a treasure trove of insights on the Indian audience in the food industry.
Food and beverage marketers can leverage these learnings to cater to their customers better. Download the full report to access curated industry insights, or watch the webinar to hear from our expert panelists.