Real Estate & Proptech Market Trends & Quora Audience Insights

This segment remains the dominant growth driver for the real estate market and is expected to achieve a market volume of US$516.80 trillion in 2024, estimates Statista, and is projected to reach $600 trillion by 2029, predicts QR TIGER. Market trends highlight the growing interest in smart homes, as buyers look for properties equipped with advanced technology and automation systems.

The global commercial real estate market is projected to reach $118.10 trillion by 2024 and expand to $126.60 trillion by 2029, according to Statista. Customers are seeking flexible, adaptable, and environmentally sustainable properties with green certifications that align with modern technological and energy efficiency needs.

According to Statista, globally, there are 19,345 co-working spaces, each hosting an average of 185 members. The popularity of co-working spaces has surged, driven by the rise in remote work, as more professionals seek flexible environments that offer both community and productivity outside of traditional office settings.

The shift to digital solutions has made CRM SaaS essential for real estate companies to enhance marketing and drive sales. This and other technology enablers will lead to an expansion of proptech which is currently valued at $36.55 billion, according to Fortune Business Insights.

The global proptech market size in 2024

of real estate professionals use social media for lead generation

Real estate brands can repurpose virtual property tour videos as engaging video ads. By showcasing properties in an immersive format and pairing these ads with Quora’s advanced targeting, brands can capture attention and drive meaningful results.

Highlighting green certifications and eco-friendly construction appeals to Gen Z customers, especially for commercial and co-working spaces seeking to attract environmentally conscious clients.

Quora’s Q&A format enables real estate brands to answer user questions, showcasing expertise and building trust through Quora’s native ad format, Promoted Answers. By providing tailored, in-depth responses, brands address individual concerns, fostering loyalty and encouraging ongoing interaction.

Quora Ads let brands reach audiences based on interests and behaviors. This precision targeting helps real estate advertisers connect with the right clients, maximizing campaign impact.

Determine the key messages and story you want to convey to potential buyers. Plan the shots, sequences, and transitions to ensure a coherent and engaging video.

Highlight the property’s best features and amenities. Take viewers on a virtual tour, showcasing each room, the outdoor spaces, and any unique selling points. Use smooth camera movements and transitions to create a seamless viewing experience.

Attention spans are limited, so keep your video ad concise. Aim for a duration of under one minute, focusing on the most compelling aspects of the property. If necessary, create shorter teaser videos to generate interest and drive viewers to a longer-form video or listing.

Showcase the property’s lifestyle and how it can enhance the potential buyer’s life. Use voiceover narration or on-screen text to provide context and information about the property and its location.

Choose appropriate background music that complements the mood and style of the video. Ensure the audio is clear and balanced, allowing viewers to hear any voiceover or narration clearly.

Conduct market research to identify the demographics, interests, and behaviors of your ideal customers. Identify their pain points, desires, and motivations related to homebuying.

Clearly define the objectives you want to achieve through your campaign. Examples could include generating leads, increasing brand awareness, driving website traffic, or promoting specific properties.

Determine the financial resources you are willing to allocate to your advertising efforts. Consider factors like duration of the campaign and the cost-per-click or cost-per-impression rates.

Create visually appealing and attention-grabbing ad creatives that align with your target audience’s preferences. Craft persuasive copy that communicates the unique selling points of the properties or services you’re advertising.

Experiment with different ad formats, images, headlines, and calls-to-action to identify the most effective combinations. Utilize A/B testing to compare the performance of different creatives and copy variations.

Regularly track the performance of your real estate advertising campaigns. Analyze metrics such as click-through rates, conversion rates, and return on investment (ROI). Make data-driven adjustments to optimize your campaigns for better results.

Stay updated with the latest industry trends and changes in consumer behavior. Learn from the successes and failures of your past campaigns to refine your future advertising strategies.