Success Story
CDN77
Reaching a high-intent audience and meeting conversion goals with self-service ads
65%
lower CPCs
compared to Google Ads
Quora Internal Data
46%
lower CPAs
compared to Google Ads
Quora Internal Data
About CDN77
CDN77 content delivery network helps the world’s most demanded and widely accessed websites and apps deliver the best possible online experience to more than a billion users monthly.
Solutions
Industry
Location
Their Goal
Generating high-intent leads
CDN77 accelerates worldwide content delivery in a secure and convenient fashion to a global customer base that spans a variety of industries. The CDN77 team noticed conversations on Quora about their industry and wanted to join the conversation using Quora Ads. Advertising alongside content pertaining to their product lets CDN77 meet customers at critical moments of consideration and move leads further down their funnel.
Since joining QuickStart, Quora has become the paid platform that I understand the most, and that is a direct result of having 1:1 support whenever I need it.
Michal Pecánek
Marketing Manager
CDN77
Their Solution
Quora QuickStart
CDN77 has aggressive growth goals, and their customer profile is distinct, making hyper-targeted marketing campaigns a must. When they heard about Quora Quickstart, a program that offers 1-on-1 support from a Quora Ads Specialist for 45 days, they were quick to sign on. Michal Pecánek, Marketing Manager at CDN77, shared that having a resource at Quora that is always a phone call away allowed him and his team to obtain immense value from Quora Ads that was previously inaccessible.
Click on the image to enlarge
Their Creative
Contextual relevance is key
As a result of listening to Quora conversations about their industry, the CDN77 team decided to join the conversation as well by placing Quora ads alongside these topics and industry discussions that were being created organically. This strategy enabled CDN77 to meet customers at critical moments of consideration and move leads further down their funnel.
Their Results
QuickStart drives results
Quora is now one of CDN77’s top-performing paid channels. CDN77’s Quora CPCs are 65% lower and CPAs are almost half the cost of what they pay on Google. Their CPM is also on par with Facebook. They attribute Quora's success to its high-quality audience and the excellent 1:1 support from their Quora Ads specialist.
I would recommend the program to any advertiser who is serious about unlocking the full potential of the Quora audience.
Michal Pecánek
Marketing Manager
CDN77
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