Rev

Rev's mission is to give more people the freedom to work from home. Rev builds platforms for transcription, video captioning, foreign subtitles, and document translation. When it comes to Quora, the team's primary goal is to prospect potential customers.

The Rev team realized Quorans have intent and are looking for a product and service. They chose to utilize Promoted Answers since the ad unit felt more native and less disruptive to users who are browsing on Quora. While Rev experimented with various targeting methods, they found the most success with Keyword and Question Targeting.

When it comes to finding questions to answer, Digital Marketing Manager Ben Barlow recommends “how to’s” or “what is the best” types of questions. That way, your product or service can cement its position as the best choice in your industry. Another added benefit Ben sees with Promoted Answers is that the answers, whether they’re sponsoring them or not, will continue to exist on the platform. “I think it will continue to build out its organic value over time, while providing immediate value now through promotion.”

Rev's Promoted Answers are seeing great results, with customer acquisition costs (CAC) decreasing by 31%. The people that come through Rev’s ads are of high-quality, so Quora continues to be a focus channel.