Success Story
Mindvalley
Generating leads through through leadership and educational content
Cost efficient CPLs
Generated leads at a comparable rate to their other platforms
Quora Internal Data
Diverse topics
available in niche communities
Quora Internal Data
About Mindvalley
Mindvalley is an innovative personal transformation learning platform covering all the essential life skills that regular education ignores.
Solutions
Industry
Location
Their Goal
Diversify & generate leads
Mindvalley is a learning experience company that publishes ideas and teachings by the best authors and combines them with cutting-edge, sophisticated learning technology within engaged and supportive communities. Over 300 million visitors come to Quora every month to exchange knowledge, which made it the perfect place for Mindvalley to diversify their marketing and acquire customers.
Quora has been a great addition to our advertising channels. Thanks to the Quora team’s support, we have been able to become thought leaders for specific topics. The Quora team has been a huge factor in Mindvalley’s success on Quora.
Chungsoon Haw
Senior Advertising Specialist
Mindvalley
Their Solution
Identify relevant audiences
The Mindvalley community specializes in personal growth, wellbeing, spirituality, productivity, mindfulness and more. With help from the Quora Ads team, Mindvalley found a number of topics and conversations related to these areas. The team targeted these conversations through Topic Targeting, and used Audience Targeting to reconnect with users further down their funnel.
Click on the image to enlarge
Their Creative
Promoted Answers that drive results
Mindvalley started answering questions to promote their ideology of unleashing the mind, body, and spirit’s full potential to upscale one’s quality of life. By adding videos to their answers and promoting them, Mindvalley could educate users on specific skills while showcasing their educational content. Not only did this generate leads for Mindvalley, but it also started building their Business Profile's thought leadership presence on Quora.
Their Results
Cost efficient CPLs
With their thought leadership approach, Mindvalley’s Promoted Answers generated leads at a comparable rate to their other platforms. Their content also improved their presence on key Quora topics, such as Photographic Memory. Moving forward, the Mindvalley team will continue developing their brand’s position as an industry thought leader.
The Quora Customer Success team is actively keeping an eye out on our account and suggests tweaks to continue improving our results. At times, they even stepped in to help us set up campaigns, allowing us to move much faster.
Chungsoon Haw
Senior Advertising Specialist
Mindvalley
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