Success Story
GLA University
GLA University boosts enrollment with 6.8% CTR by tapping into the student community on Quora.
6.8%
CTR
Quora Internal Data
INR 1.65
CPC
Quora Internal Data
About GLA University
Located in Mathura, GLA University is one of the best universities in Uttar Pradesh. It is recognized by the University Grants Commission, NCTE, and the Pharmacy Council of India. Accredited with an ‘A+’ grade by the National Assessment and Accreditation Council (NAAC), GLA University is committed to providing high-quality education and fostering student success.
Solutions
Industry
Location
Their Goal
Increase awareness and engage prospective students
GLA University turned to Quora to introduce itself to a broader audience, build brand awareness, and create engagement around its offerings. The primary objective was to tap into the rich community of students and parents on Quora to inform prospective students about admission processes, course offerings, and placement opportunities while enhancing the university's visibility within the educational community.
We've seen significant success with Quora Ads, and it's proven to be a valuable tool for reaching prospective students.
Amit Agrawal
Director - Admission & Marketing
GLA University
Their Solution
Relevant engagement with topic and geo-targeting
In a strategic move, GLA focused its efforts on launching a Promoted Answers campaign on Quora. They shortlisted a variety of questions discussing how to get admission to GLA University, course offerings, and placement opportunities. To maximize impact, GLA implemented a robust targeting strategy, focusing on a high-intent audience interested in topics related to Business School Admissions, B. Tech courses, and higher education. With Quora’s advanced targeting tools, they were able to reach prospective students within their target cities looking to pursue courses in business, engineering, and law.
Click on the image to enlarge
Their Creative
Tailored content to educate students with Promoted Answers
GLA University’s campaign effectively set itself apart in the education industry by leveraging the power of long-form Promoted Answers to educate and inform. They highlighted key proof points related to their successful placement rates, illustrating how GLA University continues to excel even in challenging circumstances. Their content also showcased their state-of-the-art campus facilities, emphasizing unique selling points to attract potential students. This strategic approach not only informed the audience but also engaged them with compelling narratives that resonated deeply with their aspirations for higher education.
Their Advice
Maximize impact on Quora with clear, actionable insights
The GLA University team advises other institutions looking to maximize their impact on Quora to prioritize high-quality, informative content that addresses the specific needs of their audience. Understanding what potential students seek and providing clear, actionable information can significantly enhance engagement and build credibility. Leveraging Quora's community-driven platform effectively can lead to meaningful connections with prospective students.
Their Results
Driving high-quality engagement and cost-effective results
The campaign delivered exceptional results, with GLA's Promoted Answers generating 7.9 million impressions and a CTR of over 6.8%—3x higher than the industry benchmark. Their strategy proved to be cost-effective in driving high-quality engagement, with a CPC of INR 1.65. This campaign enhanced GLA University's reach and appeal within the educational landscape and among the vibrant student communities on Quora.
The platform has allowed us to connect with curious users actively seeking information about our university and courses, and effectively leverage their interest with Quora’s advanced targeting and engaging ad formats.
Amit Agrawal
Director - Admission & Marketing
GLA University
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