Success Story
AdStage
Connecting with marketing leaders by sharing marketing strategies and challenges
2x
better CPAs than AdWords
Quora Internal Data
2.5x
better CPAs than Facebook
Quora Internal Data
About AdStage
AdStage empowers marketers with PPC software, connecting marketers to the data they need to analyze, optimize, automate, and report on paid ad campaigns.
Solutions
Industry
Location
Their Goal
Obtain high quality leads
AdStage is a powerful cross-network advertising platform helping in-house marketers and digital agencies easily report, automate, and optimize paid search and paid social campaigns under all within one platform. They aimed to obtain high-quality leads through Quora based on the observation that users have high intent on the site.
The Quora Ads platform consistently delivers value and allows our team to diversify spend.
Pallavi Sharma
Vice President of Marketing
AdStage
Their Solution
A full-rounded strategy
AdStage was eager to harness the intent of users reading and writing about marketing strategies and challenges. In addition to using Quora Ads, AdStage encourages their marketers to write about their offerings and interact directly with users they think might be potential customers.
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Their Creative
Ads as answers
AdStage targeted topics relevant to their audience, and used Question Targeting to target key questions. This let them reach customers in the right place, at the right time, and with the right message.
Their Advice
Engage with customers
AdStage noticed some of their existing customers were already on Quora, and saw the platform as a way to directly communicate with them. Having an employee presence on Quora allowed AdStage to communicate with potential customers and answer their questions.
Their Results
Incremental leads at a lower cost
AdStage reports that Quora's CPA is 2X better than AdWords, 2.5X better than Facebook, and 1.2X better than Bing. They are also seeing low CPC rates (below $0.50 on some topics) and report that 93% of their traffic is coming from new users.
We've seen many Quora campaigns yield results that are 2X cheaper than AdWords and Facebook and will continue to scale our investment.
Pallavi Sharma
Vice President of Marketing
AdStage
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