A symbol of pop culture
July 17—the date made famous by the original iCal calendar emoji ????—is globally recognized as World Emoji Day. The holiday was created in 2014 by Jeremy Burge, founder emoji search engine and glossary Emojipedia, to celebrate the pictograms, smiley faces, and symbols that have influenced popular culture around the world.
Since their first use in the late 90s, emojis have seeped into our daily lexicon with the ability to cross language barriers and enrich conversations with emotion. Sometimes it even feels as though one expertly placed emoji can convey a visceral reaction more effectively than any length of text. But how does this effect translate when brands are the ones using them?