Enthusiasm soars for the upcoming Cricket World Cup

Top ICC World Cup 2024 questions on Quora

Quora’s global cricket audience

US

Cricket is finding its way into the hearts of Quora users in the US as they declared that they are 151% more likely to follow cricket compared to the average internet user in the country. 

It’s also clear that Quora is becoming a hotspot for cricket enthusiasts in the US from the YoY growth in views on various topics related to the sport.

Europe

Cricket has Quora users in Europe buzzing. Based on the GWI Core 2023 surveys of participating Quora users in Europe, they are 203% more likely to follow the sport compared to the average internet user in the region. The Cricket World Cup and International Bilateral Series also score big, with Quora users in Europe 173% and 200% more likely to follow these tournaments than the average internet user in the region. 

YoY growth in views on various topics related to cricket suggest that the sport is hitting boundaries across the continent.

APAC

India

While the love for cricket in India is legendary, Quora users are no exception. A staggering 87% of them follow the sport, showcasing their deep-rooted passion for the game. Further, 63% of Quora users in India follow the Cricket World Cup, the pinnacle event in the sport. The Indian Premier League (IPL), known for its fast-paced action and glamorous entertainment, also enjoys immense popularity. 73% of Indian Quora users follow this domestic tournament, captivated by the fierce rivalries, strategic battles, and explosive performances of their favorite teams and players.

Even bilateral series, which often pit India against other cricketing giants, hold significant interest. 37% of users follow these matches, eager to analyze strategies, debate player performances, and celebrate victories (or lament defeats) with fellow fans.

Quora users in India are clearly cricket enthusiasts. They’re not just passive viewers; they are actively engaged, analyzing, discussing, and celebrating the sport they love. This digital space serves as a platform for their passion, fostering a community where they can connect, share knowledge, and delve deeper into the world of cricket. There has been a notable YoY growth in followers of various cricket-related themes.

Southeast Asia

Cricket is winning hearts in Southeast Asia. The Quora community is 38% more likely to follow cricket than the average internet user, suggesting a growing interest in the sport. This could be fueled by factors like increased media exposure, successful performances by regional teams, or the rising popularity of fantasy cricket. 

There has been an interest in cricket-related topics amongst Quora Southeast Asia users with a spectacular YoY growth: 

Australia & New Zealand

In Australia and New Zealand, cricket is more than a sport, it’s a tradition! Quora users in Australia and New Zealand boast a strong 34% following for the game. They passionately follow the Cricket World Cup (25%) and bilateral series (15%), showcasing unwavering support and in-depth cricketing knowledge. 

Their interest in cricket is growing over time as demonstrated by the YoY change in cricket related topic views:

Middle East

While cricket might not be the traditional sport of the Middle East, Quora reveals a community of passionate fans, actively engaged and cheering for their favorites on the digital pitch. Quora users in the Middle East are impressively cricket-savvy, with almost half (47%) of them following the sport. Their enthusiasm goes beyond casual interest as they are 147% more likely to follow the Cricket World Cup than all internet users in the region, showcasing their passion for high-stakes international matches. Additionally, they’re 105% more likely to follow the Indian Premier League (IPL), indicating a fascination with its fast-paced entertainment and global stars. When it comes to bilateral series, they’re 158% more likely to tune in, suggesting a strong connection to their regional teams and rivalries. 

Over the past year, there has been a phenomenal increase in views on some cricket-related topics: