Download the Playbook
Holiday Advertising on Quora
From early birds to last-minute shoppers, we’ve got you covered with strategies to sleigh your holiday campaigns.
The holiday season is a crucial time for advertisers, with 46% of Quora users planning to exchange gifts. Whether you’re launching campaigns early to capture those eager shoppers or targeting last-minute deal-seekers, our comprehensive guide has the insights and tactics you need to shine bright this season.
Early holiday season
Quora users start their holiday shopping research in September. Reach these early birds with:
- Brand awareness campaigns that showcase your top gift ideas
- Engaging content that sparks holiday excitement and builds anticipation
- Remarketing strategies to stay top-of-mind throughout their shopping journey
66%
90%
46.9%
Peak holiday season
Quora users are actively seeking gifts and inspiration during the peak holiday season. Capture their attention with:
- Compelling offers and promotions to stand out from the competition
- Highly targeted ads based on user interests and behaviors
- Immersive ad formats like video and carousel to showcase your products
Last-minute holiday season
As the clock winds down, win over Quora users who are still on the hunt for last-minute gifts. Engage them with:
- Urgent, time-sensitive messaging that highlights fast shipping or e-gift card options
- Remarketing campaigns to convert users who have shown interest but haven’t yet purchased
- Increased bids and budgets to ensure your ads are seen during this critical period
Post-holiday season
Keep the momentum going after the holidays, when Quora users are shopping post-holiday sales or planning for the new year. Stay top of mind with:
- Dynamic ads featuring top-selling items or special deals
- Relevant content that reflects their post-holiday interests and goals
- Lookalike targeting to reach new users similar to your holiday customers
Count of questions and answers about “Christmas Presents”
Book a consultation with a Quora expert
