Quora Resource Center
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Quora Campaign Structure Best Practices
Starting a new ad platform can be daunting. To help ensure the success of your campaigns, it is important to have an organized campaign structure...
Quora Pixel 101
The Quora Pixel measures conversion data for campaigns in the Quora Ads Manager, driving insights that can help optimize performance and meet goals....
Targeting on Quora Ads
Quora Ads offers ten targeting options, giving brands the ability to connect with customers in the right place at the right time. Topic Targeting:...
Reach over 300 million monthly unique visitors on Quora
Over 300 million unique visitors come to Quora every month looking for answers. Our large, high-intent audience is one of the key reasons why...
Writing on Quora as a business
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality...
Gen Z in the US
Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...
Marketing on Quora Playbook
We just published the Marketing on Quora playbook, full of prescriptive insights and tips about Quora’s full funnel marketing offerings and campaign...
Celebrating Women’s Day: Quora insights and conversations
Leveraging Quora Ads to connect with an engaged and empowered audience Women have made significant progress in the pursuit of gender equality, but...
Quora Ad Review: Tips to avoid rejection
Advertising on Quora should result in better experiences for people using the platform and positive results for our advertisers. We want your...
Quora’s audience is tuned into tax season
Tax season is underway and here on Quora, we have hundreds of thousands of users turning to the platform for tax and financial advice. What better...
How businesses can build successful social media communities
Excellent services or products are definitely the foundation of a successful business. But now potential customers pay attention to the atmosphere...
A comprehensive guide to 1st, 2nd, and 3rd-party data in digital advertising
As digital marketers, understanding how to obtain clean data is essential for making sound decisions, maintaining compliance, and achieving success....
Global consumers turn to virtual health and wellness
Quora users take health and fitness seriously—and they trust digital channels for expert advice. We’ve rounded up the latest Quora health audience...
3-Minute Campaign
Check out this quick video walk-through of how to build an ad campaign on Quora.
The role of UGC in your content strategy and why it’s important
Along with content created by businesses, it's not uncommon to find content from audiences. This is user-generated content (UGC). It’s recognized as...
Unlocking the power of gaming on Quora
The video game industry has quickly become one of the most popular and influential forms of entertainment. Video games can be played from the...
Why your company should have a page on Quora
Every business is interested in attracting new customers. Technology does not stand still, and to be competitive, businesses need to think about new...
As tech evolves, brands should be more human
Seasoned marketer Roshni Das takes us through her approach to new-age marketing and the necessary tools to drive it. As part of the afaqs! and Quora...
Indians are taking health and fitness seriously
COVID-19 has left an indelible mark on Indians' approach to health and wellness. The Sunrise Consumer Health and Nutrition Sector, a report by EY...
What Quora Users Have to Say About: Republic Day
We’re approaching India’s Republic Day – a commemoration of the enactment of the constitution of India on January 26, 1950 – which will witness the...
How to prioritize and manage digital advertising tasks
Everyone has their own process for reviewing data, making adjustments, and explaining why they do what they do when it comes to ongoing and...
Guiding car and automobile purchase decisions in Festive Season 2023
Cars or bikes or any automobile, for that matter, is a big ticket purchase. It is preceded by a lot of primary and secondary research. Prospective buyers explore features,...
Fashion and jewellery insights for Festive season 2023
The Indian fashion market has been growing at a brisk rate and is expected to reach a size of USD $115-125 billion by 2025, according to Times of India. Fashion brands are now...
5 Ways to foster creativity on your team
Creative thinking and creativity are highly valued in many areas: from project management and human resources...
Quora advertisers see predictable, stable CPMs through Q4 and Q1
The holidays always offer something to look forward to: vacations, family gatherings, and some serious seasonal...
5 Steps to a successful content strategy
Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage...
Promoted Answers Playbook
Promoted Answers are Quora’s flagship ad format that lets you boost the distribution of existing Quora answers to...
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7 Ways to grab your customers’ heartstrings (and spending power) this Christmas
With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many...
3 Little steps to launching a BIG holiday promotion
The holidays are here, people are racing to spend, and you're gearing up to launch a MASSIVE seasonal promotion to...
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Why your company should have a page on Quora
Every business is interested in attracting new customers. Technology does not stand still, and to be competitive,...
Why advertise on Quora?
We’ve all heard the expression “Content is King,” but without the right approach, more content is just more noise....
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