Measurement
Measure success with Quora Ads
Get real-time insights that can help optimize campaign performance and meet your goals.
Measure what matters
The Quora Ads Manager dashboard gives you the information you need to take action on your campaigns.
Whether you’re measuring engagement or leads, your dashboard will have the key metrics you need to evaluate performance at the campaign, ad set, and ad levels. Install the Quora Pixel or integrate with one of our Marketing Partners for additional reporting and audience-building capabilities.
Auction insights
Track improvement with Auction Insights
Ad sets come with Auction Insights that are updated daily and calculated over the prior week’s auctions.
Auctions lost to competition:
The percent of auctions the ad set entered, and was the best ad set in your account for the auction, but did not win an available slot.
Impression share:
The percent of auctions the ad set entered, and was one of the winners.
Absolute impression share:
The percent of auctions the ad set entered, and won the top available slot.
Quora is one of our highest-quality channels. Organic traffic coming from Quora has the highest visit-to-subscription conversion rate of any of our acquisition channels, and leads from Quora ads convert at 4-5x our other social channels.
Saranya Babu
Vice President of Marketing,
Instapage
Ready to get started?
Create your Quora account and start reaching your audience today.
