Leveraging organic and paid strategies for lead generation
Quora Internal Data
than similar size platforms
Quora Internal Data
Worthy is an online auction marketplace for pre-owned diamond jewelry, watches and other luxury items. The Worthy team began to answer questions related to their industry on Quora in 2015 as part of their content marketing strategy. They coupled this effort with paid initiatives to capture high-quality leads.
Prime with content, convert with ads
One of Worthy’s targeted audiences is the newly divorced woman who is seeking a fair and low-stress solution to sell her engagement ring. Answering questions positioned their brand in front of thousands of high-intent potential customers who visited their content organically through search. To expand their audience, Worthy ran paid ads targeting relevant topics and questions on Quora.
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Answering relevant questions
As a result of answering customer questions, their brand was positioned in front of thousands of high-intent customers who came to their content organically through search engines. Worthy ran Quora ads targeting relevant topics and questions to expand their audience.
Worthy amassed millions of valuable impressions so far. David Mor, Marketing Operations Manager at Worthy, shares “I’m most impressed by Quora’s high conversion rates and valuable audience, which translates to the double-digit click through that I’m seeing on many of our campaigns. Quora is vastly outperforming all other platforms of similar size that Worthy is advertising on.”
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