Compared to other advertising channels
Winnie Customer Data
Users that engaged Quora Ad
Winnie Customer Data
Winnie is a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers. Parents use Winnie to discover high-quality local daycares and preschools and learn all about their programs including detailed descriptions, photos, tuition information, licensing status, availability data and more. Child care providers use Winnie to fill their open spaces, build their wait lists, and get support and resources to run their business efficiently.
Acquire readers & contributors
Winnie provides inspiration and insight for modern parents through community generated content, which makes contributors critical to the platform's success. Anne Halsall, Winnie's co-founder, believed Quora’s engaged community and contextual targeting capabilities would efficiently attract both readers and contributors to Winnie.
A complete paid & content strategy
Winnie used Quora ads to target people who are likely parents. By placing ads on topics like “Parenting,” Winnie could reach its target audience. The team also answered questions that linked back to Winnie, which created an evergreen source of leads.
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Relevant and timely answers
Utilizing contextual targeting capabilities, Winnie created and shared content that would appeal to both readers and contributors within Quora's engaged community.
Be helpful, not overly-promotional
Winnie’s approach on Quora is to truly be a helpful advisor to the community. Quora posts are sometimes syndicated by other widely read publications, which has driven additional brand awareness and traffic to Winnie.
Quora Ads yielded the highest conversion rates among all of Winnie’s paid advertising channels. Nearly 10% of people who click a Quora ad sign up for Winnie – a 4-5x increase over other channels*. Winnie users from Quora are also far more likely to become content producers than leads from any other channel.
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