Success Story
Oppo
Creating audience consideration with product-focused campaigns
2.8%+
Higher CTRs
Promoted Answers
Quora Internal Data
1%+
Higher CTRs
Image Ads
Quora Internal Data
About Oppo
OPPO is a leading global smart device brand. Our mission is to let our extraordinary users enjoy the beauty of technology.
Solutions
Industry
Location
Their Goal
To drive awareness and high consideration for Oppo Reno4 campaign
Oppo recently launched their newest smartphone, Reno4, with the focus of building a stronger resonance with consumers. The objective was to drive consideration for Oppo Reno4 amongst the target audience by crafting a sharp campaign strategy on Quora.
Quora is a high quality platform which has helped us become a part of a user's product research journey before they end up buying it.
Amit Midha
Senior Marketing Manager- Digital
Oppo
Their Solution
A sharp strategy which leverages a mix of Quora ads
A large number of research related conversations were happening on Quora about Oppo products. The idea was to be present on the platform and drive consideration amongst their target audience. To achieve the objective of driving high consideration, Quora used a mix of Promoted Answers and image ads in the launch month for the product.
Click on the image to enlarge
Their Creative
Crisp and effective image ads and Promoted Answers
Quora offers image ads and Promoted Answers. Both appear native on Quora's feed. Oppo used their image ads to highlight and drive high quality traffic to the product page, while the Promoted Answers educated users around product features and technology to drive consideration.
Their Results
Stellar campaign results
Oppo achieved a high CTR of 2.8%+ with their Promoted Answers, and their image ads outperformed industry benchmarks with 1%+ CTRS.
We’re looking at a stronger partnership with Quora in the coming months.
Amit Midha
Senior Marketing Manager- Digital
Oppo
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