Onco.com

Onco.com was founded with the sole mission of making high quality healthcare accessible to every single cancer patient in the world. They are changing the status quo by empowering patients with the right information about diagnosis, procedures, risks and outcomes before they decide to undergo treatment. With their mission in mind, Onco’s social media team found an opportunity to go beyond their existing platforms and reach an untapped audience on Quora.

Onco’s team noticed conversations about their brand on Quora, and recognized their existing credibility amongst users. They took the opportunity to develop a full-funnel strategy, starting with brand awareness and education. As their brand reach increased, the team adopted lead generation campaigns to convert users further into the funnel. Leads from this strategy were notably higher quality since they already engaged with Onco’s Quora content.

Onco’s Quora ads experienced a 58% improvement in lead quality compared to previous campaigns. According to Vinay Shivashankar, Onco's Vice President of Marketing, "We also saw a jump in traffic to our website coming from Quora. We feel this will be a channel that will be crucial in our efforts to establish Onco as a leading, credible platform helping people in their cancer treatment journey.”