Attracting new customers through a full-funnel advertising strategy on Quora
than other advertising channels
Quora Internal Data
in line with similar channels
Quora Internal Data
About Network Solutions
Network Solutions offers everything businesses need to get online quickly. From a domain and website development to hosting, security, online advertising, and more.
Brand awareness & acquisition
With Quora, the Network Solutions team sought to expand their advertising reach, increase brand awareness, and acquire new customers.
A full-funnel formula for success
The Network Solutions team was immediately drawn to Quora’s targeting capabilities. After seeing success with their lower-funnel initiatives, they expanded their strategy by adopting Promoted Answers. This full-funnel approach gives Network Solutions’s Communications and Acquisition teams ample opportunities to build brand awareness and drive first-click conversions.
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Synergy between content & direct promotions
Network Solutions’s Promoted Answers focus on education, while their direct ads highlight specials and offers. The synergy between both ad types effectively pushes potential customers down Network Solution’s funnel.
Experiment & utilize existing resources
Nikki Jackson, Web.com Group’s Sr. Director of Acquisition, advises others not to be afraid of new advertising techniques. “Something you were doing a year ago may not be working for you currently. Look for new opportunities to advertise and reach new customers, continuously optimize, and try new things to improve your performance.” When it comes to answering questions, Nicole Cassis, Vice President of Communications at Web.com Group, encourages businesses to review their existing content to see where it can be used on Quora.
Results at an efficient cost
Network Solution’s CPCs and CPAs are inline with other similar channels. In comparison to other advertising channels, Nikki categorizes Quora’s CPCs as “low” and competitive.
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