Success Story

Network Solutions

Attracting new customers through a full-funnel advertising strategy on Quora

Lower CPCs

than other advertising channels

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Quora Internal Data

Effective CPAs

in line with similar channels

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Quora Internal Data

About Network Solutions

Network Solutions offers everything businesses need to get online quickly. From a domain and website development to hosting, security, online advertising, and more.

Their Goal

Brand awareness & acquisition

With Quora, the Network Solutions team sought to expand their advertising reach, increase brand awareness, and acquire new customers.

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My team has all this content, and we want to be able to get that out in as many ways possible. People go to Quora to ask their questions and get them answered. We have talented, internal team members with expertise, so we thought we can pair their expertise with these questions. Repackaging and repurposing it to answer those questions seemed like a really nice fit for us.

Nicole Cassis

Vice President of Communications

Web.com Group

Their Solution

A full-funnel formula for success

The Network Solutions team was immediately drawn to Quora’s targeting capabilities. After seeing success with their lower-funnel initiatives, they expanded their strategy by adopting Promoted Answers. This full-funnel approach gives Network Solutions’s Communications and Acquisition teams ample opportunities to build brand awareness and drive first-click conversions.

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Their Creative

Synergy between content & direct promotions

Network Solutions’s Promoted Answers focus on education, while their direct ads highlight specials and offers. The synergy between both ad types effectively pushes potential customers down Network Solution’s funnel.

Their Advice

Experiment & utilize existing resources

Nikki Jackson, Web.com Group’s Sr. Director of Acquisition, advises others not to be afraid of new advertising techniques. “Something you were doing a year ago may not be working for you currently. Look for new opportunities to advertise and reach new customers, continuously optimize, and try new things to improve your performance.” When it comes to answering questions, Nicole Cassis, Vice President of Communications at Web.com Group, encourages businesses to review their existing content to see where it can be used on Quora.

Their Results

Results at an efficient cost

Network Solution’s CPCs and CPAs are inline with other similar channels. In comparison to other advertising channels, Nikki categorizes Quora’s CPCs as “low” and competitive.

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The Quora Ads team is super helpful and open to feedback or any ideas that we think would help our campaigns. We didn't know anything about the Quora Ads platform when we started. All of us were new to it and Quora provided really strong training. The specialists have been helping us with all the new ad types and getting onboard with everything, so working with Quora has been really positive for us.