Leveraging Promoted Answers to build engagement and attract new customers
Quora Internal Data
than other ad platforms
Quora Internal Data
The monday.com Work OS is an open platform that democratizes the power of software so organizations can easily build work management tools and software applications to fit their every need. The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business.
Acquire new customers
monday.com is a team management B2B software tool used by over 100,000 organizations worldwide. By using ads on Quora, monday.com was able to drive high quality leads at a higher ROI than other ad platforms.
Because monday.com is a SaaS product, it’s a bit complicated to convey our value in banners or in short videos. Promoted Answers looks native on Quora and I believe that a long text in the right moment is of much higher quality than what we’ve seen with other platforms.
A killer targeting strategy
The monday.com team followed Quora ads best practices and tested different targeting strategies for a 60 day period. After two months of testing and optimization, monday.com found best results and moved forward with a combination of topic targeting, retargeting, and keyword targeting.
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Promoted Answers drive results
The monday.com team leveraged the Promoted Answer ad unit. This unit enables advertisers to convey their value proposition in a native and engaging format exclusive to Quora. Promoted Answers attract high intent users that are ready to convert, as evidenced by monday.com’s 20% post click-through conversion rate.
Establish thought leadership
Above all else, Programmatic Specialist Ido Kirshenboim stressed authenticity. This included answering questions from a personal profile, finding relevant questions already on the platform, and drafting answers that are “honest responses to Quora questions. It’s worth the extra time based on the great performance compared to other platforms - not to mention establishing industry thought leadership as a free added bonus”.
High ROI sales leads
monday.com has achieved a 20% post click-through conversion rate, which drove a higher ROI than other ad platforms.
It’s worth the extra time to create authentic answers based on the great performance compared to other platforms - not to mention establishing industry thought leadership as a free added bonus
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