Educating parents and families at scale with Promoted Answers
Quora Internal Data
Quora Internal Data
Lovevery delivers stage-based play, activity ideas, and development information for ages 0-3. Our play products and thoughtful guidance are created with child development experts to help you give your children the best possible start.
Educate & convert
Lovevery is an early childhood learning company that has created subscription toy boxes aimed at fostering children’s cognitive development at the appropriate stages. Because a large volume of new parents turn to Quora for advice on caring for their new baby, Lovevery decided to join these conversations by writing helpful answers in related topics.
Adding mileage to existing content
The Lovevery team noticed that millions of people were reading and writing about parenting topics on Quora. They tuned into what these users were asking and the online community of parents to formulate educational material that would answer those burning questions and contribute to the conversations that were already happening.
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In addition to writing their own answers, they promoted Lovevery's answers to a targeted audience of parents to ensure that they could get the right eyes on their content at scale.
Promoted Answers drive impact
Lovevery's Promoted Answers reached millions of Quora users and are viewed 4,000 times more than their organic content, with click-through rates of approximately 4%. Emily Tetz, Director of Marketing at Lovevery, shares, "As costs continue to creep up on other platforms, our CPCs on Quora have maintained their efficiency and are some of the lowest in our marketing mix."
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