Generating product interest through relevant keywords and topics
Quora Internal Data
lower CPC compared to similar businesses
Quora Internal Data
Häfele India, a leading industrial manufacturer, is well renowned for providing an exquisite in-house range of home appliances that constitutes the trademarked excellence of the German manufacturer in quality and functionality.
Driving consideration across all product categories
Häfele India, a leading industrial manufacturer, is well renowned for providing an exquisite in-house range of home appliances that constitutes the trademarked excellence of the German manufacturer in quality and functionality. Häfele India came to Quora with a mission to reach out to high-intent users who are actively reading about their home appliances, with a goal of achieving higher SOV in the category.
Segmentation and Targeting of Audience through Quora
With the help of Keyword and Topic Targeting, Häfele targeted users who were looking for consumer durables content in order to influence their decision-making process through Quora’s community-driven discussions. The team developed cohorts for the kitchen fittings category such as refrigerators, microwaves, and washing machines. They also targeted kitchen accessories such as induction stoves, food processors, and gas hobs, as well as home hardware like digital door locks.
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Visual appeal with captivating content
Häfele India made the most out of Quora’s platform by utilizing Promoted Answers through their Business Profile. Leveraging Promoted Answers helped Häfele India cement their position as a thought leader by answering popular questions that fall under consumer durable topics.
Increased CTR at lowered CPCs
Häfele India’s collaboration with Quora delivered a 30% higher CTR on Promoted Answers while the CPC was 15% lower compared to similar players advertising on the platform, which helped Häfele gain 18.3 million content views. Their Image and Text Ads saw an improvement in CPC by 4.2% and an increase in CTR by 11%.
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