Success Story
Grip Invest
Discover how Grip Invest achieved remarkable success on Quora
1.3%
leads conversation rate
Quora Internal Data
1200+ leads
within 90 days
Quora Internal Data
About Grip Invest
Grip is an investor-first, technology-driven, transparency-focused digital investment platform for curated non-market linked alternative investment opportunities across the entire risk-reward spectrum that best cater to an investor’s wealth creation.
Solutions
Industry
Location
Their Goal
Leverage Quora for growth and investor acquisition
Grip Invest's mission was to captivate high-intent investors on Quora, propelling website registrations by showcasing its unique investment offerings.
Launching our campaign on Quora was a strategic move that paid off beyond expectations. The platform's ability to connect us with a high-intent audience resulted in not just increased visibility but tangible leads that exceeded our targets.
Ved Agarwal
Chief Marketing Officer
Grip Invest
Their Solution
Precise Targeting: The key to reaching high-intent investors
Grip Invest crafted a tailored approach, harnessing a combination of topic and keyword targeting to engage an audience deeply interested in investment advice, corporate bonds, and real estate investing. By meticulously choosing topics and keywords related to alternative investment funds and their competitors, Grip Invest was able to segment the audience, boosting conversions through this strategic diversification.
Click on the image to enlarge
Their Creative
Engaging investors with compelling creatives
The advertising strategy employed by Grip Invest was text-centric, with an 80/20 text-to-image ratio, ensuring the message was clear and direct. Advertisements featured eye-catching headlines such as "Don't pay an EMI, Earn it!" and emphasized the platform's unique selling points, including the exceptionally high return on investment of 16%, to captivate potential investors.
Their Advice
Tailor your message and know your audience
Grip Invest's success was not just due to the targeting but also the compelling message that was specifically designed for their audience. The key takeaway for similar campaigns would be to understand your target audience deeply and craft a message that resonates with their investment goals and aspirations.
Their Results
Transforming clicks into leads with exceptional conversion rates
The campaign was a resounding success, achieving a stellar conversion rate of 1.3%, translating to over 1200 leads within the span of 90 days. Grip Invest's focused campaign on Quora led to a significant increase in website registrations, demonstrating the power of a well-executed digital marketing strategy.
Quora has been instrumental in scaling our investor base and driving our growth trajectory.
Ved Agarwal
Chief Marketing Officer
Grip Invest
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