Connecting people find counseling services through awareness marketing on Quora
Quora Internal Data
less expensive CPCs
Quora Internal Data
Acquire new customers
CounselingNearMe is an online subscription service whose mission is to match those seeking professional counseling to high-quality mental health experts anytime, anywhere. To acquire valuable customers, CounselingNearMe turned to InfluenceLogic, a marketing agency that focuses on leveraging influencer networks and display advertising to help businesses reach their goals. InfluenceLogic selected Quora as channel to capture leads due to the large volume of conversations that were happening on the platform surrounding mental health.
A golden combination
The InfluenceLogic team used Interest Targeting to reach users who engaged with topics related to specific healthcare services, medication, therapy, or procedures. With Question Targeting, CounselingNearMe’s ads appeared alongside specific question pages where Quora users were actively searching for professional help. This approach acquired new customers for 1/3 of what they pay on other platforms.
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Targeting the right audience
InfluenceLogic used Question Targeting with questions that attracted high-intent readers and tailored their ad copy to compliment the page's content. This was their ideal bottom-of-funnel strategy.
Tailor & scale
To scale their efforts, Interest Targeting was introduced and built top-of-mind awareness with large, well-educated, and high-intent audiences as they browse Quora.
Leads for a fraction of the cost
Quora is InfluenceLogic's lowest-cost user acquisition channel, delivering high-quality leads at a fraction of the cost of other paid platforms. InfluenceLogic’s Joel Robinson shared that "on most social channels, if you're advertising a virtual care or ‘telehealth’ solution, you have to pay approximately $12 per click. On Quora, the average cost per click is $0.85."
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