Success Story

AdStage

Connecting with marketing leaders by sharing marketing strategies and challenges

2x

better CPAs than AdWords



Quora Internal Data

2.5x

better CPAs than Facebook



Quora Internal Data

About AdStage

AdStage empowers marketers with PPC software, connecting marketers to the data they need to analyze, optimize, automate, and report on paid ad campaigns.

Solutions

Agencies Brand Awareness Promoted Answers Lead Generation

Industry

Location

AMER United States

Their Goal

Obtain high quality leads

AdStage is a powerful cross-network advertising platform helping in-house marketers and digital agencies easily report, automate, and optimize paid search and paid social campaigns under all within one platform. They aimed to obtain high-quality leads through Quora based on the observation that users have high intent on the site.



The Quora Ads platform consistently delivers value and allows our team to diversify spend.

Pallavi Sharma

Vice President of Marketing

AdStage

Their Solution

A full-rounded strategy

AdStage was eager to harness the intent of users reading and writing about marketing strategies and challenges. In addition to using Quora Ads, AdStage encourages their marketers to write about their offerings and interact directly with users they think might be potential customers.

Click on the image to enlarge

Their Creative

Ads as answers

AdStage targeted topics relevant to their audience, and used Question Targeting to target key questions. This let them reach customers in the right place, at the right time, and with the right message.

Their Advice

Engage with customers

AdStage noticed some of their existing customers were already on Quora, and saw the platform as a way to directly communicate with them. Having an employee presence on Quora allowed AdStage to communicate with potential customers and answer their questions.

Their Results

Incremental leads at a lower cost

AdStage reports that Quora's CPA is 2X better than AdWords, 2.5X better than Facebook, and 1.2X better than Bing. They are also seeing low CPC rates (below $0.50 on some topics) and report that 93% of their traffic is coming from new users.

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We've seen many Quora campaigns yield results that are 2X cheaper than AdWords and Facebook and will continue to scale our investment.