Diversifying the marketing mix strategies and achieving higher client success with Quora Ads
Average costs for Quora Ads
Quora Internal Data
for client diversification
Quora Internal Data
Drive business growth for clients
3Q Digital is leading the disruption of the growth marketing industry by turning their clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. From paid media to decision sciences, 3Q Digital’s team of experts build and execute strategies that help businesses break down growth barriers and create and sustain market leaders.
Educate & diversify with Quora
To determine if Quora is a good fit for a client, 3Q Digital asks the following questions: Who is the client? 3Q Digital conducts extensive research into a client's product and industry, and Quora’s content frequently tops search engine results. These organic conversations are positive indicators a brand’s audience is on Quora. What is their product? If a product is complex, or requires additional education for consumers, 3Q Digital turns to Quora to identify relevant conversations and topics. What is their goal? Quora Ads’ suite of products presents several testing opportunities for 3Q Digital’s clients. This offers a clear next step for brands looking to diversify their paid media.
Click on the image to enlarge
Customize & experiment
As a testing-forward agency, 3Q Digital steers away from one-size-fits-all strategies. Media campaigns are customized to their respective channels, and Quora is no exception. Their teams work cross-functionally and with their Quora Customer Success Manager to pinpoint specific topics that resonate with their client. From there, they experiment with additional targeting methods and broader topics.
Have a test-and-learn mindset
Above all, Senior Social Media Strategist Jessica Guedes emphasizes having a test-and-learn mindset. “We don’t want to make the assumption that ‘this’ specific audience on Quora is the ‘only’ audience, or that this targeting is the only way to reach potential customers. We can make Quora work. We can have different creative, different copy, different targeting — so we test our hypotheses and put the data behind it.”
A top channel for diversification
Quora is top of mind when a client approaches 3Q Digital to diversify their marketing, particularly towards the end of the year. Jessica shares that “Costs are very efficient on Quora. As we go into Q4, we’re telling the clients to lean into Quora while some of our other channels are starting to hike in price.”
Success comes in all sizes
Read more Quora for Business success stories…
Godrej Appliances' journey to elevate brand aspirations through Quora engagement. Learn more
Generating website conversions through targeted Image AdsLearn more
Driving high-quality traffic and reaching users already looking for your productsLearn more
Start reaching your audience today
Create your Quora account and start
reaching your audience today.