Success Story
3Q Digital
Diversifying the marketing mix strategies and achieving higher client success with Quora Ads
Very efficient
Average costs for Quora Ads
Quora Internal Data
Top channel
for client diversification
Quora Internal Data
About 3Q Digital
3Q Digital is leading the disruption of the growth marketing industry by turning our clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech.
Solutions
Industry
Location
Their Goal
Drive business growth for clients
3Q Digital is leading the disruption of the growth marketing industry by turning their clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. From paid media to decision sciences, 3Q Digital’s team of experts build and execute strategies that help businesses break down growth barriers and create and sustain market leaders.
Growth comes from finding that next pocket of customers, and it’s a lot harder to find beyond Google or Facebook. That’s where we start to bring up Quora.
Jessica Guedes
Senior Social Media Strategist
3Q Digital
Their Solution
Educate & diversify with Quora
To determine if Quora is a good fit for a client, 3Q Digital asks the following questions:
Who is the client? 3Q Digital conducts extensive research into a client's product and industry, and Quora’s content frequently tops search engine results. These organic conversations are positive indicators a brand’s audience is on Quora.
What is their product? If a product is complex, or requires additional education for consumers, 3Q Digital turns to Quora to identify relevant conversations and topics.
What is their goal? Quora Ads’ suite of products presents several testing opportunities for 3Q Digital’s clients. This offers a clear next step for brands looking to diversify their paid media.
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Their Creative
Customize & experiment
As a testing-forward agency, 3Q Digital steers away from one-size-fits-all strategies. Media campaigns are customized to their respective channels, and Quora is no exception.
Their teams work cross-functionally and with their Quora Customer Success Manager to pinpoint specific topics that resonate with their client. From there, they experiment with additional targeting methods and broader topics.
Their Advice
Have a test-and-learn mindset
Above all, Senior Social Media Strategist Jessica Guedes emphasizes having a test-and-learn mindset. “We don’t want to make the assumption that ‘this’ specific audience on Quora is the ‘only’ audience, or that this targeting is the only way to reach potential customers. We can make Quora work. We can have different creative, different copy, different targeting — so we test our hypotheses and put the data behind it.”
Their Results
A top channel for diversification
Quora is top of mind when a client approaches 3Q Digital to diversify their marketing, particularly towards the end of the year. Jessica shares that “Costs are very efficient on Quora. As we go into Q4, we’re telling the clients to lean into Quora while some of our other channels are starting to hike in price.”
Quora is high on the list when clients come to us asking how they can diversify their marketing mix.
Jessica Guedes
Senior Social Media Strategist
3Q Digital
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