Digital marketing is a fast-changing field with a range of new channels and technologies introduced every year. Hiring qualified candidates who are up-to-date on the latest trends, technologies, and strategies will ensure that you get the most from your marketing efforts. If you are searching for the best digital marketing candidate to add to your team, here are nine essential questions you should ask during your interview process.
1. Which digital marketing strategies did you successfully implement in the past?
You want to know if they could think beyond day-to-day tactics and develop a plan with measurable goals tracked over a certain period, as well as how they communicate success against those goals with their peers and stakeholders.
2. How do they measure ROI from digital advertising?
A quality candidate should bring an effective measure for assessing ROI. Understanding ads’ effectiveness from different channels and across areas of the buyer’s journey is critical in making smart advertising investments. Listen for technologies and a track record of regularly analyzing their campaigns for ROI optimization.
3. What are the most important elements of a successful digital marketing campaign?
This question will help you to understand the candidate’s thoughts on what it takes to create a successful campaign, and it will also give you insight into their strategic thinking and planning skills. A quality candidate should be able to articulate clear objectives and goals, a target audience, and a framed approach that they use to create and execute successful campaigns.
4. What do you think is the biggest challenge in digital marketing?
Listen carefully to how they identify the challenges, particularly regarding the tools and strategies they are familiar with and how they tackle them. Do they understand emergent technologies, such as AI and related applications? Do they discuss customer segmentation and customer retention strategies? Can they articulate how to measure success in terms of KPIs? An ideal candidate should show an understanding of established digital marketing techniques and newer trends and tailoring strategies to meet specific goals.
5. What are your thoughts on our current digital marketing strategy?
You want to make sure that the candidate has a comprehensive understanding of online marketing and can discuss any strengths and weaknesses they see in your current approach. It will also allow them to share any suggestions or recommendations they may have for improving it. You’re looking for someone with relevant experience and insights into what will work best for your organization.
6. How do you stay up-to-date on digital marketing trends?
The right candidate should have a good understanding of the ever-evolving world of digital marketing and demonstrate that they stay current on the latest trends. Furthermore, assessing whether they apply their knowledge of digital marketing trends in their work is valuable. A well-rounded candidate should be able to describe realistic ways they have incorporated new strategies or tactics into their projects to stay ahead of the competition.
7. What are your thoughts on A/B testing?
When someone is well-versed in A/B testing, not only will they understand the concept, but they should also be able to provide meaningful examples of how it has been used and the outputs from their experience. Of course, their technical knowledge should also include the tools and processes necessary for success. Listening out for language related to designing innovative experiments, continuous improvement, and insight into qualitative vs. quantitative analysis indicates that this person understands the nuances behind this type of experiment design.
8. What are your thoughts on retargeting?
Retargeting is showing ads to people who have already visited your website or taken action that indicates they’re interested in your product or service. It’s a powerful way to increase conversions, so you want to ensure that your hire knows how to do it effectively. Ask them their thoughts on retargeting and how they would approach it if they manage your campaigns. Ideal candidates will showcase their experience with creating and implementing retargeting campaigns and be able to provide an example from past successes.
9. What is your experience with other digital advertising channels?
In addition to Google Ads and Quora Ads, there are several other digital advertising channels that your hire may have experience with. It’s important to ask about their experience with these platforms to understand their overall digital advertising knowledge and assess their ability to quickly learn and optimize different channels.
If you’re looking to hire a digital marketing professional, remember to ask these questions in the interview. After all, understanding how your candidate’s brain works can help you understand if they’ll be a good fit for the position. And who knows, maybe you’ll even find out they read Quora!
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