Targeting types
Reach the right audience on Quora.
Deliver your message in a contextually relevant environment.
Reach a premium Audience
Quora users show high intent.
They are on the platform actively searching for answers.
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research a product online before buying it
%
conduct online product research through consumer reviews
%
discover brands through ads seen on social media
Build your audience.
Quora Ads offers a variety of targeting options, giving brands the ability to connect with customers in the right place at the right time.
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Topic Targeting: Position ads alongside questions and feeds tagged with specific topics. Keyword Targeting: Deliver ads next to questions that include your keywords. Question Targeting: Place ads on specific questions and serve tailored messages to a hyper-targeted audience. |
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Website Traffic Targeting: Reconnect with customers who visit Quora after visiting your website. List Match Targeting: Make the most from your email list; target leads, exclude existing customers, or build Lookalikes. Lookalike Targeting: Scale your existing audiences by finding users similar to your website visitors or email lists. B2B & ABM: Target by account, job level, function, company size, and industry through our Bombora integration. |
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Interest Targeting: Deliver ads to users who engaged with specific content on Quora. Keyword History Targeting: Send your message to users who read questions with your specified keywords. Question History Targeting: Follow up with potential customers by delivering ads to users who read specific questions about your products, industry, or competitors. Answer History Targeting: Retarget users who have read your Promoted Answers—or any other answers on Quora—so you can return to this audience with a strong follow-up message to deepen engagement or drive conversions. |
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Broad Targeting: Deliver ads to the largest possible audience on Quora. Auto-targeting: Quora’s machine learning system will automatically determine the best targeting configuration to optimize for efficiency and performance over time.
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Which targeting type should you choose?
There is no “one-size fits all” targeting strategy with Quora Ads. Mix and match targeting strategies to achieve your business goals.
Ready to get started?
