Success Story

Hafele

Generating product interest through relevant keywords and topics
30%
higher CTR

Quora Internal Data

15%
lower CPC compared to similar businesses

Quora Internal Data

About Hafele
Häfele India, a leading industrial manufacturer, is well renowned for providing an exquisite in-house range of home appliances that constitutes the trademarked excellence of the German manufacturer in quality and functionality.

Solutions

Industry

Location

Their Goal

Driving consideration across all product categories

Häfele India, a leading industrial manufacturer, is well renowned for providing an exquisite in-house range of home appliances that constitutes the trademarked excellence of the German manufacturer in quality and functionality. Häfele India came to Quora with a mission to reach out to high-intent users who are actively reading about their home appliances, with a goal of achieving higher SOV in the category.
With the Insights provided by the Quora Team, we have built good visibility on this platform in the last two years.
Aditya Jalgaonkar

Aditya Jalgaonkar

Manager, Digital Marketing

Hafele India

Their Solution

Segmentation and Targeting of Audience through Quora

With the help of Keyword and Topic Targeting, Häfele targeted users who were looking for consumer durables content in order to influence their decision-making process through Quora’s community-driven discussions. The team developed cohorts for the kitchen fittings category such as refrigerators, microwaves, and washing machines. They also targeted kitchen accessories such as induction stoves, food processors, and gas hobs, as well as home hardware like digital door locks.
Click on the image to enlarge

Their Creative

Visual appeal with captivating content

Häfele India made the most out of Quora’s platform by utilizing Promoted Answers through their Business Profile. Leveraging Promoted Answers helped Häfele India cement their position as a thought leader by answering popular questions that fall under consumer durable topics.

Their Results

Increased CTR at lowered CPCs

Häfele India’s collaboration with Quora delivered a 30% higher CTR on Promoted Answers while the CPC was 15% lower compared to similar players advertising on the platform, which helped Häfele gain 18.3 million content views. Their Image and Text Ads saw an improvement in CPC by 4.2% and an increase in CTR by 11%.
Quora has now become an integral part of our Online Marketing Plan.
Aditya Jalgaonkar

Aditya Jalgaonkar

Manager, Digital Marketing

Hafele India
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