3Q Digital

3Q Digital is leading the disruption of the growth marketing industry by turning their clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. From paid media to decision sciences, 3Q Digital’s team of experts build and execute strategies that help businesses break down growth barriers and create and sustain market leaders.

To determine if Quora is a good fit for a client, 3Q Digital asks the following questions: Who is the client? 3Q Digital conducts extensive research into a client's product and industry, and Quora’s content frequently tops search engine results. These organic conversations are positive indicators a brand’s audience is on Quora. What is their product? If a product is complex, or requires additional education for consumers, 3Q Digital turns to Quora to identify relevant conversations and topics. What is their goal? Quora Ads’ suite of products presents several testing opportunities for 3Q Digital’s clients. This offers a clear next step for brands looking to diversify their paid media.

Above all, Senior Social Media Strategist Jessica Guedes emphasizes having a test-and-learn mindset. “We don’t want to make the assumption that ‘this’ specific audience on Quora is the ‘only’ audience, or that this targeting is the only way to reach potential customers. We can make Quora work. We can have different creative, different copy, different targeting — so we test our hypotheses and put the data behind it.”

Quora is top of mind when a client approaches 3Q Digital to diversify their marketing, particularly towards the end of the year. Jessica shares that “Costs are very efficient on Quora. As we go into Q4, we’re telling the clients to lean into Quora while some of our other channels are starting to hike in price.”