QUORA MARKETING PARTNER
A global software leader in digital insights gathering.
3P Tracking Partner: Lucid
Quora utilizes Lucid’s survey-based methodology to gather insights from audiences who have been exposed to a digital ad campaign. The Quora team has access to a dynamic dashboard with daily survey results and proprietary brand lift metrics to understand how your client’s campaign impacts consumers’ perception of the brand. Results can be used to make informed data-driven decisions and optimize media performance while the campaign is in flight.
Lucid (a Cint Group company) is a research technology platform that delivers programmatic access to first-party survey data. Our data can be used to build media strategies, measure the impact of advertising, conduct research, and more. With available respondents in more than 100 countries, we make it possible for anyone, in any industry, to survey online audiences to get the answers they need – fast. Lucid's programmatic technology directly connects media brands with online communities of survey participants.